It’s amazing how much you can accomplish in the span of a year. We started off last year with this site — except it made no money. Yes, we had tested a few ideas that brought in trickles of revenue, but we didn’t have a business model that could support either Devesh or me full-time. […]

After 5 months of nearly 100% month over month traffic growth, we had our first down month in April. For those that haven’t been following Grow and Convert over the last 6 months, Devesh and I embarked on a journey to grow this site from a brand new domain to 40,000 unique monthly visitors in […]

At the beginning of March we built a growth model for traffic to this site. The point of the growth model was to turn traffic estimations from a hopes and dreams model, to a predictable calculation. To do this, we built a bottoms up growth model. That means, instead of a top-down model that says “we got […]

Traffic We got 7,614 users to the site in February. This is how that compares to the previous months (blue line is target exponential growth, orange dots are actual):   It’s funny, when I drew up that blue line at the beginning of this blog, I said multiple times to “take it with a grain of […]

We’re now 2.5 months into our 6 month project (nearly halfway!), so things are starting to ramp up. We made some good progress this month, but the real challenge is about to arrive. If you’re new and want to follow along as we try to hit 40,000 unique visitors in 6 months, click here. On […]

It’s been a really fun month and a half since we launched Grow and Convert. We’ve had the chance to connect with tons of really interesting people from all over the world, and help them with their content marketing strategy. Every month we share our stats and some learnings to go along with it. This […]

Let me be honest, when Benji first told me the goal should be 40,000 unique visitors a month in 6 months, I think I laughed out loud. I might’ve even thrown in a snarky comment for good measure: “Good luck.” Nonetheless, it’s fair to say that Benji has been more optimistic than me from the start. Don’t get me […]