- This Songwriter Accidentally Executed Influencer Marketing Perfectly and Got 40k Viewers Overnight Influencer marketing isn’t just for consumer brands. We believe that it’s one of the most effective content promotion techniques that B2B companies can use. I’ve used it in multiple companies (examples below) and we routinely advise companies we work with to use it as well. In this article, we’re going to learn how a little-known songwriter […]
- Why We’re Helping a B2B Company Grow Their Site Traffic for Free Last week, we announced to our email list that we are launching our next challenge. The challenge is to create one blog post for a B2B company on our email list and promote it for them. The goal being to drive more traffic to this blog post, in a 30-day period, than they get on […]
- Growing a Digital Marketing Agency: How KlientBoost Scaled from $0 to $1m in 12 Months In early 2015, Johnathan Dane left his first PPC company in Utah and moved back to his hometown in Southern California. What was the first thing he did when he got back? He started another PPC company and he called it KlientBoost. He started with no clients, no office, and a one-person team. Armed with some savings from […]
- Use Google Docs and WordPress? This Tool Will Save You. Looking for a simple way to import blog posts from Google Docs to WordPress? Last year, I accepted my first guest blog post on my site and spent hours trying to format the post in WordPress. Getting images out of Google Docs was a huge pain and reformatting the entire blog post in WordPress took hours […]
- “Mirage Content” Is the Reason Your Company Blog Isn’t Generating Leads If you're creating mirage content, you're losing potential customers and likely not generating traffic, comments, or any excitement from your blog.
- How to Write Great Blog Introductions (And Why Most Are Bad) Here is a blog introduction example from a post on finding a sales CRM (#1): And then, here’s another introduction from a blog post on the same topic (#2): I’m going to ask you which you prefer, but just hang on a second. Because I don’t really care which intro you prefer, the two introductions above […]
- Using Google Analytics Goals to Measure Lead Generation from Content Like we’ve said before CAC is the most important metric in marketing. Marketing’s goal in most organizations is to acquire leads affordably. We even built a simple spreadsheet model to help you do that (in the article linked above). But a critical problem we’ve noticed from building content strategies for companies is that most aren’t even […]
- How to Conduct Customer Interviews (Even When You Don’t Have Customers) Devesh here – this is a guest post by Thomas Carney (bio at the end). We think it’s super useful. He covers the following aspects of conducting customer interviews by telling stories and using examples from his own experience: A nice story of an unexpected insight he gleaned from a conversation with a customer His […]
- The Customer Acquisition Cost (CAC) of Content Marketing We share how to calculate your customer acquisition cost from content marketing and share a model to help you calculate the CAC for your company.
- How Examine.com Founder Sol Orwell Built a 7-Figure Business off of Reddit It’s not everyday that you meet someone who has built an entire business off the back of a community like reddit…and a 7-figure one at that. I got the chance to interview Sol Orwell (he legally changed his name), Founder of Examine.com, about the story behind his company. Sol walked us through the intricate details […]