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Newest Content Marketing Articles

  • LLMs Source Industry Sites 86% of the Time, Generic Sites like Reddit Just 16% [Data Study] Our research shows LLMs overwhelmingly cite industry-specific sources, not sites like Reddit or Wikipedia. See what actually drives AI visibility for brands. Jessica Lakritz Last updated: December 1, 2025
  • Is SEO Traffic Declining Because of ChatGPT or AI Overviews? Why we think Google AI Overviews, not ChatGPT, is the cause for the decline in SEO traffic people are seeing. Benji Hyam Last updated: November 10, 2025
  • Prioritized GEO: How Brands Should Focus Resources on AI Visibility We explain why product-centric content on your site beats Reddit and PR for showing up in LLMs like ChatGPT and Perplexity. Devesh Khanal Last updated: November 3, 2025
  • B2B SaaS SEO: A 5-Step Strategy to Drive Leads & Signups Most B2B SaaS SEO strategies fail to drive leads. This one fixes that. Devesh Khanal Last updated: September 7, 2025
  • B2B Lead Generation SEO: How to Get 20x the Conversion Rate We share practical advice on how to drastically improve the conversion rates of your B2B SEO blog posts. Katelyn Urich Last updated: August 1, 2025
  • Introducing Wave Writer: Our AI Writing Tool That Actually Understands Your Business We built Wave Writer, an AI writing tool that actually understands your brand voice and creates tailored marketing content for your products, features, and value propositions. Devesh Khanal Last updated: July 11, 2025
  • Why Ultra-Specific, Bottom of Funnel Content Wins in AI Search Recently, we’ve seen more leads coming from ChatGPT than any other source. In the past month alone, 71% of our new leads came through ChatGPT. Our clients are noticing the same shift — mentioning it in emails and bringing it up on our monthly calls. So the natural questions we’re asking are: There’s a strong […] Benji Hyam Last updated: May 15, 2025
  • How to Improve Your Content Writing Skills by Using an Interview Process (+ 6 Other Content Writing Tips) We cover a list of 7 content writing tips to help you improve your writing skills, from how to properly research a topic to how to edit your writing. David Klose Last updated: March 26, 2025
  • Does Google SEO Affect LLM Optimization? We Analyzed 400+ Keywords to Find Out AI search engines like ChatGPT and Perplexity are starting to pull searchers away from Google. This shift has marketing teams and brands exploring a new SEO-like acquisition channel: getting mentioned by LLM (Large Language Model) chat tools. Some have even coined this emerging field LLMO, which stands for LLM Optimization. But while Google SEO has […] Katelyn Urich Last updated: March 24, 2025
  • 12 Best Content Marketing Agencies in 2026 (& How to Choose the Right One) Learn how to evaluate a content marketing agency, and explore 10 options of agencies to hire. Devesh Khanal Last updated: March 19, 2025

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