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Newest Content Marketing Articles

  • How to Test and Scale Leads with Google Ads for SaaS Learn the key mistakes made in Google Ads for SaaS, and how to test and scale the channel successfully. Amethyst Murphy Last updated: September 6, 2023
  • How to Improve Your Blog Conversion Rate (Based On 100s of Blog Posts) Learn the two key actions that, based on our experience, have the highest impact on improving blog conversion rates. Devesh Khanal Last updated: August 29, 2023
  • Does Ranking on Google Impact ChatGPT’s Recommendations? We set out to see if there's a correlation between what ChatGPT recommends and what’s already ranking on Google. Here's what we learned. Devesh Khanal Last updated: August 17, 2023
  • How We Reduced Google Ads CPL by 75% & Increased MQLs We cover common mistakes we see in paid ad campaigns and show how we reduced cost per lead for our client by 75% while also increasing qualified leads. Amethyst Murphy Last updated: August 11, 2023
  • How to Find and Use Secondary Keywords to Increase Conversions: A Case Study  Learn how we found and utilized secondary keywords to help increase conversions for our client. David Klose Last updated: August 7, 2023
  • How to Develop a Healthcare Content Marketing Strategy That Drives Growth Learn how to solve the 3 key challenges in healthcare content marketing. Cameron Brown Last updated: August 3, 2023
  • Hiring Blog Ghostwriters: Lessons from Evaluating 200+ Writers Get detailed advice on how to hire blog ghostwriters based on first-hand experience. Devesh Khanal Last updated: August 3, 2023
  • SaaS SEO Case Study: Attracting Advanced Users with In-Depth Blog Posts Here’s how we helped Smartlook scale trials and demos to 600+ per month, expand to the U.S., and attract more advanced customers. Olivia Barrow Last updated: August 1, 2023
  • SEO Conversion: What It Is, How to Track & How to Get More Learn where to focus your efforts if you want to improve your SEO conversion rate. Devesh Khanal Last updated: July 6, 2023
  • How to Set Up and Track GA4 Conversions A step-by-step tutorial of how to set up GA4 conversion events and reports to track them. Cameron Brown Last updated: June 30, 2023

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