- SaaS Keyword Research: Choosing Keywords That Drive Leads In this guide, we go over our strategy for finding keywords that drive leads (not just traffic) and four common pitfalls.
- How to Hire an SEO: Agencies vs. Freelancers vs. In-House Learn how to hire an SEO beyond the surface-level advice that most articles discuss.
- How to Use Jobs-to-Be-Done (JTBD) Keywords in Your SEO Content Strategy We deep-dive into the different types of jobs-to-be-done keywords, providing several examples that you can implement in your own content strategy.
- Applying Pain Point SEO to All-In-One SaaS Products A detailed look at how we grew demo requests to 150+/month for an all-in-one SaaS product.
- Grow and Convert Course Case Study: How I Grew ADA Compliance Pros Inbound Leads in 4 Months Note from Devesh: This is a case study from Lashay Lewis — who is in our course and community — about how she applied the strategies taught in our course to generate leads for her client with content. In 2021, I had the opportunity to work with ADA Compliance Pros (ADACP) — a company that […]
- Bad Marketers Have Shiny Object Syndrome I’ve noticed something funny about marketers. Most of them have what I like to call “shiny object syndrome.” They get an idea, test it, and before they’ve given it enough time to work, they hear of another idea, and decide to test that instead. The cycle repeats. Instead of ending up with marketing channels that […]
- Is SEO Worth It? An In-Depth Breakdown of the Costs and Benefits Search engine optimization (SEO) is a uniquely valuable channel for many businesses because it offers two key benefits that many other marketing channels lack: 1. The results are evergreen. When SEO is done well, once you rank for keywords that bring in traffic, leads, and customers, they continue generating this “free” organic traffic and leads […]
- How to Choose an SEO Agency That Actually Drives Growth Over the last 10+ years running our content-focused SEO agency, we’ve worked with dozens of brands including SaaS, B2B, and B2C. From these experiences, as well as countless conversations with other businesses about their experiences working with SEO agencies, we’ve developed a deep understanding of: The more we learn from clients and leads about the […]
- How to Create a Content Marketing Strategy: A 5-Step Guide After 5+ years of running our agency and writing in-depth articles about the nuanced details of content marketing (content writing, SEO, content promotion, content attribution, measuring ROI, etc.), we’ve decided to take a step back and discuss content marketing strategy at a high level for people and companies who are just dipping their toes into […]
- Why We’re Repositioning G&C as an SEO Agency From the very first day Benji and I founded Grow and Convert (G&C), we have associated the entire brand with the term “content marketing.” We initially started G&C as a content marketing educational site. We tried — and failed — to sell corporate content marketing training, which led us to eventually launch the content marketing […]
