- Our Hands-on Approach to Paid Search Management We discuss how we use our Pain Point SEO strategy, among other things, to fix common mistakes in paid search advertising.
- SaaS SEO: How to Build a Growth-Focused Search Strategy Over the last 10+ years running our SEO and content marketing agency, working with dozens of SaaS companies and having countless conversations with them about their past experiences doing SEO, we’ve found that most SaaS SEO strategies, whether in-house or through an agency, focus heavily on traffic and rankings for keywords with high search volume, […]
- 6 Step SEO Content Strategy (Examples & Common Mistakes) In this guide, we cover our step
- Best SaaS Content Marketing Agencies in 2026 (& How to Evaluate Them) We’ve been running our content marketing agency, Grow and Convert, for over 10 years now. In that time, we’ve worked with dozens of SaaS clients, both startups and enterprises, and talked to countless more. From our work and these conversations, we now have a good sense of what SaaS companies are looking for in content […]
- How to Do B2B Content Marketing without Domain Expertise (Rainforest QA Case Study) In our sales meetings with prospective clients, we frequently face one recurring objection from people that operate in extremely specialized or technical niches. They’re already bought into our whole approach to content marketing (ranking for bottom of the funnel pain point-related terms, getting the right customer-content fit, recognizing the value of mini-volume keywords, etc.), but […]
- How to Create a Keyword Strategy for a New, Innovative Product We’ve talked in many of our past articles about the core of our content marketing philosophy: Target bottom of the funnel keywords — the terms people who are actively shopping for your product are already Googling — because those lead to more demos, trials, and form submissions than your typical top of the funnel, “awareness” […]
- A B2B Content Marketing Strategy Designed to Generate Leads & Sales Most B2B content marketing strategies don't drive actual ROI. This strategy fixes that.
- How to Do SaaS Content Writing That Gets Leads & Signups Learn why most SaaS content writing doesn't produce leads and how you can create content that does.
- Mini-Volume Keywords: Why Targeting Small Search Volumes Makes Sense This article was written by Matt Goolding, a content strategist with Grow and Convert since 2019. Over the past few years, we’ve published various posts that explain how we prioritize content topics and target keywords based on conversion intent, not search volume, including: Our guide to pain point SEO, which explains our approach to coming […]
- Underdog SEO: How to Beat Your Competition at Search There are many companies that wrongly assume that: If competitors with a huge marketing budget already rank for many keywords in their space, they have no shot in organic search. There are a few reasons why they have this defeatist view of SEO: They assume that bigger budgets mean better results They assume it’s nearly […]
