Was this comment written with AI?

The author highlights the flawed approach of producing generic, surface-level content that lacks expertise and specificity. This problem has been prevalent in content marketing, where freelancers often rely on superficial research and regurgitate information without offering unique insights or opinions. The rise of AI in content generation seems to perpetuate this issue, as AI models are trained on existing content and tend to produce generic responses based on what they have learned.

The author rightly points out that AI-generated content lacks the ability to provide deep insights, take a strong stance on a topic, or offer unique and compelling arguments. AI models are biased toward producing average responses that align with the information they were trained on. This limitation inhibits the creation of high-quality, thought-provoking content that challenges existing perspectives and establishes a company as a thought leader in its industry.

While AI can be efficient in producing content at scale, it may not align with the goals of companies that seek to differentiate themselves and showcase their expertise. To stand out and engage readers, it is essential to offer original, well-researched, and opinionated content that goes beyond what AI-generated content can provide.

The author suggests that AI-written content may lead to a “race to the bottom” in terms of quality, with an influx of subpar content flooding the web. In contrast, content produced by humans has the potential to offer unique insights, thought-provoking ideas, and a more personalized touch that resonates with readers.

However, it’s worth noting that AI technology is continuously evolving, and there may be cases where AI can assist humans in content creation, such as automating repetitive tasks or generating data-driven insights. Finding the right balance between AI and human involvement in content marketing is crucial to ensure the delivery of high-quality, engaging, and original content.

Overall, the blog raises important considerations regarding the limitations of AI in content marketing and emphasizes the value of human expertise and creativity in producing compelling content.

I find ChatGPT 4.0 is good for quickly suggesting article themes, structures and outlines … but then I heavily re-write over the top with tons of personal & professional experience, because that’s what differentiates me from an AI.
(An example here: https://www.ansaco.de/making-crm-integration-work/)

Benji and I actually discussed this idea of a future AI writing tool that you could feed all this information to and it would learn all this information about your specific industry/company/brand/niche and learn to write the way you want:

But:
1. What tool are you referring to that you can do the above on? I’ve tried with chatGPT 4 to give it an entire article I”ve written and have it make some additional arguments based on it, and it was like pulling teeth, giving it prompt after prompt and not getting what I wanted and giving up.
1.1. We’ve been told by AI experts that a personally trainable model is expensive and not as available. perhaps this will change in the coming months/years.
2. Bigger point: I have yet to see AI written content come up with it’s own arguments that weren’t already fed to it in some shape or form. I’d love to see an example of this. My understanding is that by definition these models are generating language by asking “what’s the most likely next word/letter to continue this”. So then where are the unique ideas coming from? They have to come from humans at some point. They have to be in the information your’e feeding it. If you have that and you’re feeding that into AI, sure. Then we’re talking about using AI writing tools in a different way: “you have some original ideas to say and you just need help saying it in nice English so you feed it into AI with some rough notes and like how it words it in finished prose better than how you do it yourself”. But that is not in our experience what marketing agencies touting AI writing are doing. They are not feeding it all the information you’re stating in your example above. They don’t have that information! They’re just trying to rank for a list of 5000 keywords on Google. NO way they have a bunch of data to feed AI for all 5000, they’re looking for a shortcut to just publish *something* for each keyword with as minimal effort as possible. That’s the unoriginal AI driven content we’re (1) seeing and (2) talking about above.

That said, AI can produce high-quality expert level content now, but it needs to be given the same information a normal human writer would need. You don’t just give it a one sentence prompt. You give it documentation, key customer insight reports, a full creative brief. Then say, “based on all this information, write several drafts of an article”. That produces unique content that can be finalized. If you’re going for peak quality then it’s more useful as a last mile language tool, like a smarter spell checker.

Exactly!

Yes, well said. Random affiliate blogs that are okay with just saying cliche things on a topic can do fine with mirage content, but if your’e using content marketing to differentiate your brand, writing really high quality, original, even provocative content will do wonders.