Comments on: Content promotion for 2019: Our shift in strategy and the 3 tactics we’ll use

By: Liston Witherill

Liston Witherill — Mon, 07 Jan 2019 21:07:00 +0000

Another great article, thanks for sharing! I’d love to hear more about your link building plans and activities, whenever it’s the right time.

By: Tom Mangan

Tom Mangan — Mon, 07 Jan 2019 18:00:08 +0000

Most of the useful communities I belong to have an outright ban on promotional posts, and the moderators seem to get more zealous all the time. Hopefully, your influencer status will encourage more people either do it the right way – engage communities in a genuine, helpful and authentic manner – or buy more FB or LinkedIn ads.

By: Ankur Choudhary

Ankur Choudhary — Sat, 05 Jan 2019 05:06:23 +0000

Thanks for sharing this Benji. Just a quick question – when you say Facebook ads do you mean Facebook ads for the products/services of your clients or Facebook ads to your content pieces?

By: Doug Breaker

Doug Breaker — Fri, 04 Jan 2019 21:27:24 +0000

Thanks for sharing the data, super helpful.

By: Mark Smallwood

Mark Smallwood — Fri, 04 Jan 2019 19:46:12 +0000

Really glad to see you mentioned the “your mileage may vary” depending on industry topic in #2 above. Some customers are in industries that aren’t focused on web design, SEO, CRO, or social media services. They are in industries like semiconductor manufacturing, pharmaceutical facility planning, etc. They gather around traditional industry trade groups more than around FB. There is some traction in LinkedIn, but it’s spotty and many of those groups get started or taken over by people with a sales agenda that ultimately dilutes the value of the group. Also, if you’re not specifically a member of that industry, it can be more difficult to gain entry into those LinkedIn groups. Great steps you’re taking here. Looking forward to hearing more about how your 2019 strategy works!

By: Andrew E Peluso

Andrew E Peluso — Fri, 04 Jan 2019 18:24:04 +0000

Looking forward to seeing how this plays our for you guys. My agency does quite a bit of link building for our clients, but we’ve done more guest posting than content promotion. We’ll be tapping into the community content promotion this year.

By: Povilas Korop

Povilas Korop — Fri, 04 Jan 2019 17:49:52 +0000

I guess the best result comes from mixed approach with nurturing your own audience.

1. Content optimized for traffic
2. Subscribers to email list
3. Then hit them with content optimized for conversions

By: tejones

tejones — Fri, 04 Jan 2019 17:31:56 +0000

The lines are blurring between all these industries. I suppose it depends on how much traffic you need and the types of conversions you are trying to achieve.

I would love to see some of this applied to more service oriented businesses. Always enjoy your content!

BTW, Brittany is the bomb!!!!!

By: Chintan

Chintan — Fri, 04 Jan 2019 14:15:15 +0000

Interesting Benji. Looks like you’re onto something. Keep us informed on the results!

By: Adealingz Akhter

Adealingz Akhter — Fri, 04 Jan 2019 12:32:52 +0000

@Benji Hyam: Welcome to the SEO arena. Linkbuilding is actually fun. I will be waiting for some interesting case studies on linkbuilding.