Comments on: Does Content Marketing Make Sense for Early Stage Companies? Our Thoughts. https://www.growandconvert.com/content-marketing/does-content-marketing-make-sense-early-stage-companies/ A done-for-you content marketing agency Wed, 16 Sep 2020 21:10:52 +0000 hourly 1 https://wordpress.org/?v=6.8.5 By: Romero Virtual https://www.growandconvert.com/content-marketing/does-content-marketing-make-sense-early-stage-companies/#comment-19686 Mon, 20 Jul 2020 21:55:30 +0000 https://growandconvert.com/?p=4560#comment-19686 Hi Benji,
This is a fantastic article. It gives me more information about marketing. You have an excellent points. As an aspiring freelancer, it boosts my confidence to research more about it.
Thank you again for your great ideas.

Nikko Gem Romero
http://romerovirtual.com/

]]> By: Rajeev Bector https://www.growandconvert.com/content-marketing/does-content-marketing-make-sense-early-stage-companies/#comment-19682 Mon, 08 Jun 2020 15:08:52 +0000 https://growandconvert.com/?p=4560#comment-19682 Fantastic article, so objectively written! Found it very valuable – thank you @benjihyam:disqus

]]> By: Alison Ver Halen https://www.growandconvert.com/content-marketing/does-content-marketing-make-sense-early-stage-companies/#comment-19656 Fri, 13 Mar 2020 21:26:35 +0000 https://growandconvert.com/?p=4560#comment-19656 Thanks for the great tips! I think explaining to my customers the strategy needed being an effective content marketing campaign is one of my biggest struggles, so this definitely comes in handy.

]]> By: Irina Serdyukovskaya https://www.growandconvert.com/content-marketing/does-content-marketing-make-sense-early-stage-companies/#comment-19638 Fri, 28 Feb 2020 17:36:46 +0000 https://growandconvert.com/?p=4560#comment-19638 Hello, Benji! Great article, thanks for sharing your experience!

]]> By: Dr. Stanley Mungwe https://www.growandconvert.com/content-marketing/does-content-marketing-make-sense-early-stage-companies/#comment-19646 Fri, 21 Feb 2020 19:43:49 +0000 https://growandconvert.com/?p=4560#comment-19646 In reply to Benji Hyam.

Thank you very much for the great answer Benji…. I just emailed you. Thank you so much

]]> By: Benji Hyam https://www.growandconvert.com/content-marketing/does-content-marketing-make-sense-early-stage-companies/#comment-19645 Fri, 21 Feb 2020 02:18:16 +0000 https://growandconvert.com/?p=4560#comment-19645 In reply to Dr. Stanley Mungwe.

That’s up to your agency. If doing positioning and helping startups get from 0 to 1 is part of your service then keep working with them. For us, we have a productized service (there’s no customization), so we have a very clear idea of who our process will work for and why. There’s a high probability that we wouldn’t be able to get results for clients who meet the criteria we listed above — it’s not to say that’s always true, but we don’t want to take a chance.

Being that the main thing we care about is driving results for clients, it makes sense to exclude companies we don’t think we can help as much.

For the second question, you can email it to me or send it to me via Twitter.

]]> By: Benji Hyam https://www.growandconvert.com/content-marketing/does-content-marketing-make-sense-early-stage-companies/#comment-19641 Fri, 21 Feb 2020 02:13:40 +0000 https://growandconvert.com/?p=4560#comment-19641 In reply to Anatolii Ulitovskyi.

Yes, it’s not to say that someone who has scaled a blog before can’t start a blog from scratch. If the person has experience building writing teams and driving traffic to content, then it’s likely they’d be able to grow a blog from the ground up.

However growing a blog from 50k visitors a month to 75k visitors a month is very different than going from 0-20k. For the former, you can often have a couple of blog posts published that aren’t promoted and that happen to rank for a valuable keyword that make up a majority of that traffic increase. For the latter, it’s much harder to go from 0 to 20k in any short amount of time period (1-2 year or less).

]]> By: Anatolii Ulitovskyi https://www.growandconvert.com/content-marketing/does-content-marketing-make-sense-early-stage-companies/#comment-19640 Thu, 20 Feb 2020 14:30:19 +0000 https://growandconvert.com/?p=4560#comment-19640 Excellent advice. Agree 100%. Starting from scratch is a big difference from taking an existing blog with traffic. This experience is priceless.
Thanks for sharing.

]]> By: Dr. Stanley Mungwe https://www.growandconvert.com/content-marketing/does-content-marketing-make-sense-early-stage-companies/#comment-19644 Thu, 20 Feb 2020 14:17:34 +0000 https://growandconvert.com/?p=4560#comment-19644 Hello Benji, Thanks very much for this great article. When I saw the title I jumped, because this is a challenge I have been trying to solve not only from a content marketing perspective, but also from a digital marketing perspective in general. Just like you, I took over some customers who did not yet have a product market fit and everytime we ended the contract because they wanted to see results and results to them was people buying. They either dont have the budget or patience to test various positioning angles of their products.

I have a question though. You say you don’t take customers who have not validated their offer through a cold channel, would you advice another agency to do so? Or would you generally say please agencies beware of such customers?

I have a second question, I wrote an article on this topic, not really only focused on content marketing, but marketing in general (BTW I cited and commente about one of your articles in my article). What is the best way of getting you to read this article and give me feedback?

I don’t want to drop it here for respect of your platform, unless you give me the permission.

Thaank you again

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