Comments on: Why Fully Outsourcing Blog Writing to Freelance Writers is Flawed

By: Skillmine

Skillmine — Sat, 27 May 2023 18:41:46 +0000

That is a very well written blog. However to know more about how to make a website for which you can write a content you can visit Information Technology Consulting Services

By: Jon Weberg

Jon Weberg — Tue, 06 Jul 2021 07:16:55 +0000

Many of these flaws we found from the same company we (no longer) outsourced our content writing too. They themselves outsourced the work, the articles were short, they were going for search terms that were desirable but WAY to crowded, and they sounded NOTHING like how we wrote. I say… Write your own stuff, create your won stuff, learn and master every skill necessary to run and manage your own show. Then once and ONLY once you’ve done that, outsource CAREFULLY. How else would you know if someone even did a good job? another great article…

By: Rich Drees

Rich Drees — Mon, 19 Apr 2021 10:01:18 +0000

In reply to jay pritchard. People will try anything these day - up to and including even buying Twitter followers thinking the instant gratification will result in imaginary new sales - but hey, people are silly!

By: jay pritchard

jay pritchard — Sun, 04 Apr 2021 17:32:18 +0000

It’s safe to say fully outsourcing anything is a terrible idea akin to cheating. Not to mention what happens socially.

By: Umair Mansha

Umair Mansha — Sat, 03 Apr 2021 07:36:08 +0000

Great article as always! Thanks for sharing. We are implementing something similar with our content writers as well.

By: kurtnyc

kurtnyc — Fri, 02 Apr 2021 22:24:02 +0000

Love this breakdown. Our oldest content has all these issues, so painful. As B2C we now replace the ‘internal expert’ with a customer interview and use example as it provides us more diversity, and its created some of our best content yet. The idea of interviewing our customer support team as part of the brief process is HUGE takeaway and completely actionable, I can’t wait to do this.

By: EB

EB — Fri, 02 Apr 2021 22:20:26 +0000

I combine your suggested method with freelancer outsourcing. I interview the internal SME and pass the transcript off to the writer with a brief. And because they don’t know the product well, I add the in-depth product mentions in when I receive the draft back.

By: DeveshKhanal

DeveshKhanal — Fri, 02 Apr 2021 15:36:18 +0000

In reply to EB. Yeah this can work well too. Basically you, as someone with deep product expertise or company knowledge act as a serious editing step.

By: DeveshKhanal

DeveshKhanal — Fri, 02 Apr 2021 15:35:16 +0000

In reply to kurtnyc.

Yes! Interviewing customers in B2C is a great idea. Customer support is also good. Another to consider in some foundaitonal product related pieces is those that were responsible for the product design/formulation as they can speak to the detailed design decisions they made, why they made them, how it’s different from what’s out there, etc. (A famous example of this not for blog posts but marketing content is Apple having Jony Ive or other engineers speak about the details of how the products are made…imagine a written blog post version of that ranking for product related keywords in your space…really powerful).