Yes, they typically convert at a higher rate all the way through the funnel to paying customers as well. Sometimes between 20-50% more.

Hi Akhil, it’s challenging to accurately answer this question without information about your specific business. Feel free to message me at daniel at growandconvert dot com and we can hop on a 30 minute call to talk through the strategy.

A quick question: At our company, we solve a problem that most of our target customers aren’t aware they have. This makes it harder to find potential customers and make them aware of their problems and our product as well.

Reading articles on Growandconvert, I have noticed that many of your articles emphasize the importance of focusing on content that creates a pathway to conversion (BOTF). But the search volume and demand for our BOTF keywords are as silent as crickets.

To effect a steady growth in this matter, could you express an opinion?

Thanks Etienne! Glad you enjoyed the article.

Thanks Anthony! Glad you enjoyed the article.

This is a great question, and I do believe that publishing TOFU articles has a positive effect on BOFU traffic that can’t directly be measured.

There are a couple reasons for this:

1. Increased “topical authority”. You may be familiar with this already, but if not, we cover this concept here: https://www.growandconvert.com/content-marketing/how-long-does-it-take-to-rank-on-the-first-page-of-google/.

2. Just like you said, TOFU content with internal links increases the BOFU pages’ SERPs.

What impact do you think publishing the TOFU articles has on traffic to the BOFU posts?

I.e.: Do you think having TOFU content with internal links increases the BOFU pages’ SERPs, and so has a positive effect on traffic that can’t be directly measured?

Thanks Mike! Glad you liked it.