- SaaS SEO Case Study: Attracting Advanced Users with In-Depth Blog Posts Here’s how we helped Smartlook scale trials and demos to 600+ per month, expand to the U.S., and attract more advanced customers.
- How to Do B2B Content Marketing without Domain Expertise (Rainforest QA Case Study) In our sales meetings with prospective clients, we frequently face one recurring objection from people that operate in extremely specialized or technical niches. They’re already bought into our whole approach to content marketing (ranking for bottom of the funnel pain point-related terms, getting the right customer-content fit, recognizing the value of mini-volume keywords, etc.), but […]
