Write for Us

Learn high level product copywriting, not same old blog content
Flexible work (take on a little, or take on a lot)
Fully remote
See tangible results (leads, sales, signups) from your writing

Grow & Convert offers everything I want in a job. Remote work. Autonomy. Constant learning. And run by leaders who truly care about their team.

Cameron Brown

Content Strategist

Why Grow and Convert?

Traditional content agencies focus on word count, content calendars and traffic. We focus on leads.

Why We Exist

While working in-house, we tried to hire content marketing agencies to help the business scale and realized that no agency did what we wanted. None were willing to hold themselves accountable to the metric we cared about: leads and signups generated from content. Most content agencies just focus on traffic, wordcount, posts per month, and other vanity metrics.

So we decided to build our own agency to solve this problem.

Why We Set Out to Build the Best Content Marketing Agency

When we initially started Grow and Convert, we had no intention of turning it into a content marketing agency. In fact, we specifically did not want to start an agency. We...

Results Over Client Count

Our obsessive focus on leads also translates to workload: our goal is not to grow as fast as possible, or squeeze as many clients into our team as possible. Our goal is to simply be the best at what we do. That means being able to generate the most leads, sales, demos, free trials, or more from written blog content for different companies.

We also write extensive case studies of our work:

SaaS Content Strategy: How We Scaled Leadfeeder's Signups to Over 200/month

In September of 2017, a few months after announcing we were starting our agency, Leadfeeder signed with us as our fourth client.

How Long Does It Take for Content Marketing to Work? A Case Study.

One of the top questions we get asked on our sales calls is “how long does content marketing take to work?”

B2C Content Marketing: How We Grew a B2C Blog to 70,000 Pageviews in 14 Months

When CognitiveFX (a concussion treatment center based in Provo, Utah) reached out to us last year to do their content marketing, we were unsure if we’d be able to help them.

Fully Remote

We’ve been a 100% remote company since 2016 and will always be. Work from anywhere, travel while you work, live where it makes you happy.

Flexible Schedules

Go to the gym during the day, pick up your kids, whatever you need. We care about getting work done, not being in a seat.

Flexible Workloads

Take on a few pieces a month as supplemental income or join us full time. We have team members doing both.

Perks of working at Grow and Convert (as told by our team)

Olivia Seitz

Strategist Coach and Content Strategist, Joined 2017

Culture of excellence (and choosiness about clients) means we can always feel good about the work we’re doing and are surrounded by people who will help us improve. Plus everyone is paid transparently and fairly regardless of experience or age.

Amethyst Jolley

Paid Media Specialist, Joined 2021

Everyone is just so genuine and friendly. It’s amazing working as part of a team that cares about what they do. I have never had the level of work-life-balance that I’ve had while working at Grow and Convert.

Matt Goolding

Content Strategist, Joined 2020

We’re not afraid to be scrappy when we need to be. It’s not like we’re a totally streamlined and smooth operation — we’re still testing things, trying new tools and approaches, and surprising ourselves with things that do and don’t work. This is great, because we’re not “aiming for perfection” or driving to a certain prescribed destination, but we’re part of an ever-evolving thing

Evgeni Yordanov

Writer, Joined 2021

You do work that matters with people who care. You work on your time, instead of around someone else’s schedule. Can’t ask for much more.

Katelyn Urich

Content Strategist & Writer, Joined 2021

Instead of getting paid to do busy work and fill a chair for 8 hours a day, I get paid for producing a product with clear value. Because I choose my own hours, I’m able to be more productive and produce better results. If I hit a mental block after a few hours of writing and need to hit the gym, I can.

Jonathan Santiago

Writer, Joined 2019

Working with clients whose content helped me in my own professional development. I’ve probably leveled up 10x as a marketer in the last year just by working on accounts like Growth Tools and Powered By Search.

Team

Benji Hyam

Co-Founder

Devesh Khanal

Co-Founder

Alyse Phillips

Project Manager

Olivia Seitz

Strategist Coach and Content Strategist

Cameron Brown

Content Strategist

Ravi Desai

UX Designer

Matt Goolding

Content Strategist & Writer

Amethyst Jolley

Paid Media Specialist

Teresa LaFond

Content Strategist & Writer

Katelyn Urich

Content Strategist & Writer

Apply to Write For Grow and Convert

The Role

Everyone at Grow and Convert starts off as a writer. We have folks who stay as writers and others who transition into strategists and execute the rest of our SEO process for clients. But even to be a strategist, you have to start off as a writer.

This is because good SEO writing is the backbone of what we do. So we’re always looking for smart people who can understand and sell our clients products through writing.

We Do Product Copywriting, Not Intro Guides

Although the majority of pieces we produce for clients are blog posts, we don’t do traditional blog writing like introductory guides, ebooks, and beginner-level how-to posts. We target high buying-intent SEO keywords and therefore our articles sell the client’s products.

Here are several examples:

Best [x] Product

Time Clock App With GPS (Ranks #1 as of this writing) – This is a simple product without a ton of differentiators vs competition. But you can see how we still describe each of the features in detail and how (and why) it helps the customer.
Best DAM Software (Ranks #8) – Same concept as above but with more complex software

Comparison and Alternatives

Routific Competitors (Ranks #3) – See how little fluff there is in the intro. It immediately sets up the reader to focus on the questions that matter when evaluating software in this space and then sells our client’s product (Circuit) against those criteria.
Selenium Alternatives (Ranks #5) – Same concept in a more technical space. Note how this explains Rainforest in a way anyone can understand, not just coders.

We don’t self-research posts, we interview our clients

Most agencies and companies give writers a topic and expect them to self-research and become experts on that topic themselves. In contrast, we interview subject matter experts inside of client companies to get their thoughts on our target keywords (which, as per the previous section, are product-related). WE then use these interviews to form the basis of the arguments in our articles.

This allows writers on our team to minimize the time spent researching subjects and spend a majority of their time articulating value propositions, explaining features and their benefits, contrasting these features with competitors, and positioning our client’s products and services to sell.

What we care about (and don’t) in our writing

We care

That you learn which features, benefits, and value propositions matter from interviews we conduct with the client, not through self-research. Read our case study explaining how this works.
That you deeply assess search intent behind the keywords we’re targeting before you start writing. Read the full article.
That blog intros are fluff-free and speak at the knowledge level of the reader. Read the full article.
That the body of the piece uses specifics and detail to back up claims we make. Read the full article.

We don’t care

How many words an article is
How long paragraphs are
How many images you use

Non-Writing Backgrounds Are Encouraged

Our team is diverse in their work history and many folks aren’t traditional writers or have zero SEO, blog, or content writing backgrounds. That’s okay! In fact often that means there aren’t bad content writing habits they have to unlearn.

We have team members who, before Grow and Convert, worked at a bank, got biochemistry degrees, started non-profits, worked in outbound sales, waited tables, and more.

Grow and Convert could be a great fit for:

Freelance writers – Looking to add more steady work to their client roster and/or add more interesting writing work where they learn and grow as writers and marketers instead of churning out “mind-numbing” content.
In-house marketers – Who feel stalled out or unsatisfied at their job and want a marketing role where they have visibility into everything needed to run an effective content marketing and SEO program (keyword research, writing, marketing, analytics, promotion, etc.) and the freedom to work on all of those aspects of marketing.
SEO or content consultants – Who are tired of chasing their own clients and want to work with a smart team with a passion for effective, results-driven SEO and content marketing.
Product marketers – Looking for a place where they can work on their product copywriting, SEO and analytical skills via multiple companies, not just one – and in a job with a lot of autonomy and flexibility.
Former sales people – Who don’t want to do traditional sales any more (outbound, cold calling) but would enjoy understanding clients’ products and “selling” them in written form.
Fiction writers – Looking to add a stable source of income as they work on their creative projects.
Recent graduates – Looking to learn SEO, marketing, or product copywriting. If you’re driven, you’ll learn a lot about marketing working here.
Parents – Or anyone looking to transition back into the workforce with something remote and flexible

We have multiple team members that fall into each of the personas above.

The 2 Most Important Characteristics

What we’re looking for is two-fold:

The ability to understand a product or service, its value propositions and differentiators in detail.
The ability to explain that in clear, simple written English.

Compensation

We pay $500 per article. Writers who choose to take on a reasonable full time work load typically can do 10 – 12 pieces per month, so $5,000 – $6,000 per month.

There are no word counts. Our pieces are however long we think we need to rank for the target keyword. That typically ends up being around 1500 – 2500 words.

Strategists – if you end up transitioning to this role – also get a monthly account management rate per client account and editing rate if they delegate articles to other writers. Strategists also have workload flexibility, so they can take on anywhere from one account to four accounts. Most strategists who work with us as their main source of income make between $5,000 – $10,000 per month. Again, all strategists start off as writers.

Write for Us

Grow & Convert offers everything I want in a job. Remote work. Autonomy. Constant learning. And run by leaders who truly care about their team.

Traditional content agencies focus on word count, content calendars and traffic. We focus on leads.

Why We Exist

Results Over Client Count

Fully Remote and Fully Flexible

Fully Remote

Flexible Schedules

Flexible Workloads

Flexible Schedules: Work When You Work Best

Perks of working at Grow and Convert (as told by our team)

Team

Apply to Write For Grow and Convert

The Role

We Do Product Copywriting, Not Intro Guides

We don’t self-research posts, we interview our clients

What we care about (and don’t) in our writing

Non-Writing Backgrounds Are Encouraged

The 2 Most Important Characteristics

Compensation

Our Services

Case Studies

Resources