- Why We’re Adding Paid Search Management to Grow and Convert’s Services In the 7 years since starting Grow and Convert, we’ve made one thing extremely clear: search intent matters. We coined the term “Pain Point SEO” with the intention of proving — via many case studies — that a keyword strategy which focuses on high-intent keywords produces more leads than a traffic-focused keyword strategy. But an […]
- SaaS SEO Strategy: A 5 Step Process to Drive Signups and Traffic We define SaaS SEO strategy as the process of selecting keywords that indicate people are looking for (or need) your product, and then creating content (or optimizing existing website content) to rank for those keywords. Over the past 5 years running our agency, we’ve helped to create and implement SEO strategies for dozens of SaaS […]
- How to Create a Successful SEO Content Strategy: 2 Factors That Are Often Overlooked In our experience, a good SEO content strategy includes (1) deciding what keywords you will target and (2) developing a content plan to rank for those keywords. But over the last 5 years of running our agency, we’ve learned that most companies make a critical mistake with each of those two parts above (keywords and content), […]
- SaaS SEO Agency: How to Scale SEO as a Marketing Channel From talking to dozens and dozens of SaaS businesses, it’s clear that marketers at those companies know that investing in SEO can give them really nice long-term ROI. Specifically, if you can rank in the top three results for searches related to your product, you can get a reliable stream of traffic from very qualified prospects, […]
- How to Evaluate the Best SaaS Content Marketing Agencies in 2022 We’ve been running our content marketing agency, Grow and Convert, for over 5 years now. In that time, we’ve worked with dozens of SaaS clients and talked to countless more. From these conversations, we now have a good sense of what SaaS companies are looking for in content marketing agencies, what they’re disappointed by in […]
- How to Do B2B Content Marketing without Domain Expertise In our sales meetings with prospective clients, we frequently face one recurring objection from people that operate in extremely specialized or technical niches. They’re already bought into our whole approach to content marketing (ranking for bottom of the funnel pain point-related terms, getting the right customer-content fit, recognizing the value of mini-volume keywords, etc.), but […]
- How to Create a Keyword Strategy for a New, Innovative Product We’ve talked in many of our past articles about the core of our content marketing philosophy: Target bottom of the funnel keywords — the terms people who are actively shopping for your product are already Googling — because those lead to more demos, trials, and form submissions than your typical top of the funnel, “awareness” […]
- The Best B2B Content Marketing Agencies in 2022: What Separates Them? Prior to starting Grow and Convert, the number one issue we noticed about B2B content marketing was that when you sat down to measure leads generated from content, the number of leads attributable to content was minimal to none. This was true of both content produced by in-house teams and content produced by outside agencies. Over the […]
- A B2B Content Marketing Strategy Designed to Generate Leads & Sales Over the past five years running our agency, we’ve noticed several key flaws with the way most B2B businesses approach content marketing. Namely: They focus content efforts on “top of funnel” topics (i.e. topics that aren’t directly related to the product or service they sell). They write beginner level content for their advanced B2B audiences. […]
- SaaS Content Writing: How to Write Content That Gets Leads & Signups In the past 5 years running our agency, we’ve worked with dozens of SaaS businesses and produced hundreds of pieces of SaaS content for our clients. And through these experiences, we’ve become intimately familiar with: How to write SaaS content that actually drives business results (i.e. actual leads and product signups from readers). The mistakes in […]
