- Is 3rd party data the biggest lever in GEO? Our data says no. Everyone says third-party content is the biggest lever in GEO. Get on listicles, get on Reddit, etc,. So we decided to research this… is that actually what’s most important? Turns out it’s not. 85% of what LLMs cite from IS third party content, but that’s NOT what determines whether a brand gets mentioned. So drawing […]
- Personalized GEO: Our Strategy to Help You Show Up in AI Search Learn how topic-based GEO helps LLMs recommend your brand by mapping real customer use cases and pain points, not just keywords, to improve AI search visibility.
- Fintech Content Marketing Strategy to Drive Leads and Pipeline Growth Learn how we do content marketing that drive demos, leads, and pipeline instead of just traffic and rankings for fintech clients.
- Not All LLMs Are the Same: Three Tiers of Visibility in AI Search Brand visibility can be very different between different LLMs like ChatGPT, Gemini, and more. See our data and learn how to optimize for each.
- SEO for LLMs: How to Use AI Search to Drive Leads and Conversions Most advice on SEO for LLMs optimizes for citations. Here's how to get ChatGPT to recommend your brand.
- How to Find and Rank for High-Intent Keywords (Beyond the Basics) Most brands aren't targeting all of their high-intent keywords and are missing the highest-converting ones. Here's how to fix that.
- 60% of ChatGPT Sources for BOTF Queries Rank for Relevant SEO Keywords Does ranking for traditional SEO keywords help you get cited by ChatGPT? We look at what organic keywords 70+ cited sources rank for.
- How We Grew Toro TMS’s Content From 5% to 25% of Revenue Here’s what we did to grow Toro TMS’s booked revenue from content by 362% in 18 months.
- SaaS Technical SEO Guide: Common Issues & How We Fix Them A complete SaaS technical SEO guide covering crawlability, indexation, site structure, performance, and the fixes that help SaaS websites rank and improve visibility.
- Self-Promotional Listicles Aren’t the Problem. Bad Content Is Is Google cracking down on self-promotional listicles? Our client data suggests no. The real issue seems to be low-quality content.
