- How Long Does It Take to Rank on the First Page of Google? In 2019, we wrote an article to answer the question: How long does it take for content marketing to work? In it, we showed traffic and conversion data from three different clients. The goal was to answer that question by studying a few examples (since there are no hard and fast answers to a question like […] Devesh Khanal December 13, 2021
- Scaling SEO traffic from 920 to 14,577 Sessions in 6 months: Circuit Case Study Over the last year, weโve worked with some companies that have younger domains, and weโve come up against some challenges that we hadnโt had before with previous clients. Specifically: Itโs taken longer to get blog posts ranking anywhere on the first 10 pages of Google (we normally see rankings within the first few months) As […] Benji Hyam May 4, 2021
- Why Fully Outsourcing Blog Writing to Freelance Writers is Flawed In our sales calls with many companies and on Twitter, weโve heard a common complaint that itโs hard to find high quality blog writers. I have been trying to hire a content person for months now. 100s of applicants. All suck. People have portfolios with lame ass mediocre articles. Is it that the average writer just […] Devesh Khanal April 1, 2021
- Grow and Convert Course Review: How I Grew Keeper Taxโs Pageviews By 400% In 3.5 Months Note from Devesh: Brandon is a member of our content marketing course (and community). He applied the process we teach to one of his clients, showed up to our monthly Live Q&As, shared his plans, got our feedback, applied it, and got amazing results. So we asked him to write about them in this post. Enjoy and […] Brandon Leuangpaseuth December 7, 2020
- SaaS Content Marketing: Why You Should Focus on Bottom of the Funnel First to Drive Signups If you talk to content marketers at SaaS companies (both in-house and other agencies), almost everyone will tell you that you need to focus on top of the funnel content first. Why? Because most marketers assume everyone starts at the top of the funnel and slowly makes their way down the funnel via nurturing and more content. The […] Benji Hyam September 14, 2020
- B2C Content Marketing Example: How We Grew Cognitive FX to 70,000 Pageviews in 14 Months When Cognitive FX (a concussion treatment center based in Provo, Utah) reached out to us to do their content marketing, we were unsure if weโd be able to help them. There were a number of reasons why we thought that they might not be a good fit for us or our process: They were a B2C […] Devesh Khanal July 6, 2020
- Scaling a Digital Agency: The Tactics CPC Strategy Used to Grow During an Economic Downturn For most people, scaling a digital agency in the late 2000s was a foolโs errand. Due to the Great Recession, the economy had tanked and the future looked bleak. But for Nii Ahene and his partners, 2007 turned out to be a perfect time. Nii was in the midst of a promising new career with […] Jonathan Santiago April 27, 2020
- Content Marketing Case Study: How We Scaled Leadfeederโs Signups to Over 200/month We share how shifting strategies from top of funnel stories to pain-point SEO helped Leadfeeder scale to over 220 trial signups/month. Benji Hyam March 16, 2020
- Does Content Marketing Make Sense for Early Stage Companies? Our Thoughts. We often get asked the question, โWhen doesnโt content marketing work for your clients?โ Devesh and I have been thinking about this question a lot lately and having looked back through all of the clients that were challenging to work with (or didnโt lead to successful outcomes), the common theme is that theyโre always early stage […] Benji Hyam February 14, 2020
- Content Distribution Strategy: Why We’re Doubling Down on Paid Promotion and SEO We share how we distribute content using a combination of paid Facebook advertising and SEO (both on-page optimization and link building). Benji Hyam January 7, 2020
