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Newest Content Marketing Articles

  • Why Your Content Needs “Originality Nuggets” to Be Effective We think marketers have become too focused on length being the key factor to “great content”, which has produced too many long posts that have nothing original to say. How many “epic” 3000+ word blog posts have you read that haven’t really taught you anything new? For me, too many. So, in our opinion, length […] Devesh Khanal 0 Comments April 29, 2019
  • How Nat Eliason Used Pain-Point SEO to Increase Sales 300% in 2 months A couple months ago, Benji and I were having a conversation about SEO, content marketing, and turning it into ecommerce sales. I’d expressed some frustration that the organic traffic to one of our blogs, Cup & Leaf, wasn’t converting as well as I’d like it to. We’d done a good job building up our traffic, […] Nat Eliason 0 Comments March 23, 2019
  • Content Ideation: How to Identify Content Ideas That Convert The topic that you write about is more important than traffic or CTAs for conversions. Here's our strategy to come up with content ideas that convert. Benji Hyam 0 Comments January 30, 2019
  • Content promotion for 2019: Our shift in strategy and the 3 tactics we’ll use Last month, I wrote a post called “Content promotion is changing. My thoughts on where we go from here.” In it, we shared months of traffic data from our clients that shows how content promotion is changing and outlined ideas of what we can test going forward. After the last month of testing and exploring […] Benji Hyam 0 Comments January 3, 2019
  • Content promotion is changing. My thoughts on where we go from here Back in early 2016, we coined the term “community content promotion”. The linked article above shared how we grew our traffic from 0 – 32,977 users in 5 months with this promotion strategy. Here’s a very simplified version of the strategy outlined in the article: You learn about your customer. You figure out what communities your […] Benji Hyam 0 Comments November 16, 2018
  • Pain-Point SEO: How to Produce SEO Content That Drives Conversions The strategy we coined describing how to prioritize content ideas around high-intent keywords over high-volume keywords with the goal of driving conversions. Benji Hyam 0 Comments August 31, 2018
  • Everything you need to know about hiring a content marketer Here’s why hiring a content marketer is so hard: For content marketing to be effective for a company, a content marketer needs to get a lot of things right. They need to be able to produce articles on topics that will attract your target customer, they need to be able to drive the right traffic to […] Benji Hyam 0 Comments August 23, 2018
  • Positioning Is the Part of “Product Market Fit” You’re Likely Ignoring This article is not about content marketing. It’s about a key learning we’ve acquired after years of doing marketing: If your positioning is wrong, your marketing will fail. …including content marketing. And if your marketing fails, you’ll fail in general, because you won’t have a repeatable, scalable acquisition channel. We’ve learned this lesson time and […] Devesh Khanal 0 Comments July 11, 2018
  • Conducting User Research to Grow A Business: Our Method and Questions I can almost guarantee that you don’t know your customer as well as you think you do. I’ve spent a lot of time talking with marketers and business owners recently. When I ask them if they know their customer, they typically say “of course we do, I mean we’re selling our products (or services), how could […] Benji Hyam 0 Comments June 13, 2018
  • How We Built a Unique Content Strategy for 4 of Our Clients We share how we created a content strategy to match the goals of four of our clients. Benji Hyam 0 Comments March 20, 2018

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