- Is SEO Worth It? An In-Depth Breakdown of the Costs and Benefits Search engine optimization (SEO) is a uniquely valuable channel for many businesses because it offers two key benefits that many other marketing channels lack: 1. The results are evergreen. When SEO is done well, once you rank for keywords that bring in traffic, leads, and customers, they continue generating this “free” organic traffic and leads […]
- How to Choose an SEO Agency That Actually Drives Growth Over the last 10+ years running our content-focused SEO agency, we’ve worked with dozens of brands including SaaS, B2B, and B2C. From these experiences, as well as countless conversations with other businesses about their experiences working with SEO agencies, we’ve developed a deep understanding of: The more we learn from clients and leads about the […]
- How to Create a Content Marketing Strategy: A 5-Step Guide After 5+ years of running our agency and writing in-depth articles about the nuanced details of content marketing (content writing, SEO, content promotion, content attribution, measuring ROI, etc.), we’ve decided to take a step back and discuss content marketing strategy at a high level for people and companies who are just dipping their toes into […]
- Why We’re Repositioning G&C as an SEO Agency From the very first day Benji and I founded Grow and Convert (G&C), we have associated the entire brand with the term “content marketing.” We initially started G&C as a content marketing educational site. We tried — and failed — to sell corporate content marketing training, which led us to eventually launch the content marketing […]
- Our Hands-on Approach to Paid Search Management We discuss how we use our Pain Point SEO strategy, among other things, to fix common mistakes in paid search advertising.
- SaaS SEO: How to Build a Growth-Focused Search Strategy Over the last 10+ years running our SEO and content marketing agency, working with dozens of SaaS companies and having countless conversations with them about their past experiences doing SEO, we’ve found that most SaaS SEO strategies, whether in-house or through an agency, focus heavily on traffic and rankings for keywords with high search volume, […]
- 6 Step SEO Content Strategy (Examples & Common Mistakes) In this guide, we cover our step
- Best SaaS Content Marketing Agencies in 2026 (& How to Evaluate Them) We’ve been running our content marketing agency, Grow and Convert, for over 10 years now. In that time, we’ve worked with dozens of SaaS clients, both startups and enterprises, and talked to countless more. From our work and these conversations, we now have a good sense of what SaaS companies are looking for in content […]
- How to Do B2B Content Marketing without Domain Expertise (Rainforest QA Case Study) In our sales meetings with prospective clients, we frequently face one recurring objection from people that operate in extremely specialized or technical niches. They’re already bought into our whole approach to content marketing (ranking for bottom of the funnel pain point-related terms, getting the right customer-content fit, recognizing the value of mini-volume keywords, etc.), but […]
- How to Create a Keyword Strategy for a New, Innovative Product We’ve talked in many of our past articles about the core of our content marketing philosophy: Target bottom of the funnel keywords — the terms people who are actively shopping for your product are already Googling — because those lead to more demos, trials, and form submissions than your typical top of the funnel, “awareness” […]
