- How Examine.com Founder Sol Orwell Built a 7-Figure Business off of Reddit It’s not everyday that you meet someone who has built an entire business off the back of a community like reddit…and a 7-figure one at that. I got the chance to interview Sol Orwell (he legally changed his name), Founder of Examine.com, about the story behind his company. Sol walked us through the intricate details […]
- Using On-Site Customer Feedback Surveys to Get Inside Your Customer’s Mind at the Point of Purchase Recently, we’ve been sharing a lot about how using customer feedback can transform marketing for a business. We’ve previously talked about long form customer feedback surveys that you send to your existing customers to get a deep understanding of their pain points. Here are two examples, from companies we’ve worked with recently, of how customer feedback […]
- Lead Nurturing vs. Direct Conversions: Which is Better for Content Marketing? Many marketers blindly promote lead nurturing as a conversion strategy. Instead, we use data and to compare it with direct conversions.
- The Best Way to Come up with New Marketing Ideas: Ask Your Customers The best way to come up with new marketing ideas is by talking with your customers and getting insights directly from them. In the last post, I shared how we interpreted our user research to better understand our customers. In this post, I’m going to share how to turn the insights from our customers into actionable marketing ideas. This […]
- How We Used a Simple Survey to Crack the Code on Our Customers After working with dozens of companies over the last 2 years, we’ve found that almost all of the companies we’ve worked with didn’t have a clear understanding of their customer before conducting customer research. For example… One company thought they were targeting startups and enterprise companies, and after conducting user research, they realized that startups were […]
- The Specificity Strategy: How to Turn Generic Posts Into Stand Out Content I’ve been hearing many people complain lately, saying things like: “Content marketing has become too hard.” “It’s impossible to compete with all of the other blogs writing about the exact same thing.” But the hard truth is: Content marketing hasn’t become harder. Readers have just become smarter. Our audiences don’t want to read the same, […]
- Why Marketing and Sales Don’t Get Along – a Marketer’s Perspective At most organizations, sales and marketing teams don’t get along. It’s a constant battle of playing the blame game. Common things Salespeople say: “I can’t hit my numbers because marketing didn’t drive us enough leads” “The inbound lead quality is horrible. I’m wasting my time calling prospects that aren’t even remotely interested in what we […]
- How to Land Your Dream Marketing Job (With Examples) Trying to get a marketing job is tough these days. You spend hours of your time crafting a cover letter, tweaking your resume to match what the company is looking for, and send it in, only to hear crickets… No one responds. Or even worse, you immediately get that dreaded email back from the company saying: […]
- Blog Engagement: How to Get Abnormally High Comments, Shares, and Clicks (And How This All Adds Up To Sales) We’ve talked a lot about strategies for businesses to get leads and sales from content marketing — in particular, from blog traffic. But there’s a foundation under all of our strategies we haven’t yet discussed… Engagement. For example, to convert blog traffic into direct leads for enterprise sales teams, to get more sales of a subscription product […]
- Why We Sacrificed Our Goal for the Business – A Lesson on Pivoting After 5 months of nearly 100% month over month traffic growth, we had our first down month in April. For those that haven’t been following Grow and Convert over the last 6 months, Devesh and I embarked on a journey to grow this site from a brand new domain to 40,000 unique monthly visitors in […]
