- The Specificity Strategy: How to Turn Generic Posts Into Stand Out Content I’ve been hearing many people complain lately, saying things like: “Content marketing has become too hard.” “It’s impossible to compete with all of the other blogs writing about the exact same thing.” But the hard truth is: Content marketing hasn’t become harder. Readers have just become smarter. Our audiences don’t want to read the same, […]
- Why Marketing and Sales Don’t Get Along – a Marketer’s Perspective At most organizations, sales and marketing teams don’t get along. It’s a constant battle of playing the blame game. Common things Salespeople say: “I can’t hit my numbers because marketing didn’t drive us enough leads” “The inbound lead quality is horrible. I’m wasting my time calling prospects that aren’t even remotely interested in what we […]
- How to Land Your Dream Marketing Job (With Examples) Trying to get a marketing job is tough these days. You spend hours of your time crafting a cover letter, tweaking your resume to match what the company is looking for, and send it in, only to hear crickets… No one responds. Or even worse, you immediately get that dreaded email back from the company saying: […]
- Blog Engagement: How to Get Abnormally High Comments, Shares, and Clicks (And How This All Adds Up To Sales) We’ve talked a lot about strategies for businesses to get leads and sales from content marketing — in particular, from blog traffic. But there’s a foundation under all of our strategies we haven’t yet discussed… Engagement. For example, to convert blog traffic into direct leads for enterprise sales teams, to get more sales of a subscription product […]
- Why We Sacrificed Our Goal for the Business – A Lesson on Pivoting After 5 months of nearly 100% month over month traffic growth, we had our first down month in April. For those that haven’t been following Grow and Convert over the last 6 months, Devesh and I embarked on a journey to grow this site from a brand new domain to 40,000 unique monthly visitors in […]
- The Huge Content Marketing Opportunity That Airbnb Is Missing Out On I’m a content marketer, I’ve spent the last 3 months traveling, and I love using Airbnb when I travel. But I have to admit… I have a problem with Airbnb. You see, to my surprise, when I went to the Airbnb blog recently, I saw the typical self-serving brand related content that most companies put […]
- How We Used Our Content Growth Model To Boost Blog Traffic By 95% in One Month At the beginning of March we built a growth model for traffic to this site. The point of the growth model was to turn traffic estimations from a hopes and dreams model, to a predictable calculation. To do this, we built a bottoms up growth model. That means, instead of a top-down model that says “we got […]
- Content Promotion: How We Grew from 0 to 32,977 Users in 5 Months with Zero Paid Traffic We case study how we grew traffic from 0 to 32,977 unique visitors in 5 months using only content promotion via communities.
- How We Grew Traffic to 16,000 in 4.5 Months on $52/Month (And Every Tool We Use) Benji and I have only met once. But in 4 months, we’ve taken a brand new domain and blank WordPress install, and managed to do the following. Get over 16,000 unique visitors in the last 30 days Got kudos on content from the likes of Sean Ellis… Rand Fishkin… Has marketing become the toughest position […]
- Why Marketing Has Become The Hardest Position to Hire For Lately, I’ve been hearing the same set of questions over and over again: “Do you know anyone good for a demand gen role we have open?” “I’m having a really hard time finding our first marketer” “I need to build out my marketing team but am having a hard time finding good talent” While most […]
