- Breaking SlideShare: How I Got 2,000,000 Views from Only 16 Presentations Our first guest post! Eugene and team reached out to us about their success with Slideshare and we didn’t believe their results until we saw the post ourselves. We thought it was an awesome example of scaling content marketing with a proven process and that’s why we wanted to share it with you. So without further ado… -Benji […]
- How to Use Mega Projects to Drive an INSANE Amount of Traffic to Your Site The end goal in content marketing for almost everyone is to get sales. Period. But the challenge for most people isn’t selling something, it’s the step before that: driving traffic to your website. More specifically, the question you might be wondering is: How do I drive traffic to my website when a million other people out there […]
- The #1 Problem with Content Upgrades and What I’ve Learned To Do Instead In the last post on converting blog traffic, we talked about measuring your conversion rates and putting calls-to-actions in the proper places so you convert as much traffic into leads as possible. In this article we’re going to talk about a particular conversion tactic called content upgrades. Content upgrades are a game changer for the […]
- How Much to Pay Blog Writers If you’re starting a company blog, or you’re looking to build out a team of freelancers for your blog, figuring out how much to pay writers can be a tricky task. If you pay your writers too little, you’ll end up with bad quality content and your writing team will most likely leave you for […]
- January Update: Getting to 4,300 Uniques and 530 E-mail Subscribers We’re now 2.5 months into our 6 month project (nearly halfway!), so things are starting to ramp up. We made some good progress this month, but the real challenge is about to arrive. If you’re new and want to follow along as we try to hit 40,000 unique visitors in 6 months, click here. On […]
- Growing From 0–12k Organic Visitors by Mapping Content to the Sales Funnel How I grew organic traffic from 0–12,000 monthly organic visitors and brought in visitors that mapped to different stages in the sales funnel.
- How to Convert Blog Traffic into Customers with CTAs: The Complete Guide Everything you need to know about how to convert blog traffic into customers using CTAs. We cover placements, average conversion rates, and best practices.
- Our 2015 Blog Stats Revealed + The Art of Content Promotion It’s been a really fun month and a half since we launched Grow and Convert. We’ve had the chance to connect with tons of really interesting people from all over the world, and help them with their content marketing strategy. Every month we share our stats and some learnings to go along with it. This […]
- How to Find, Evaluate, and Hire Writers for Your Blog Finding good writers your blog is no easy feat. That is especially the case if you’re looking for writers with deep expertise in a specific area. Fortunately, through trial and error, I’ve figured out a process that works to find, evaluate, and hire writers for almost any type of content. That’s what I’m going to share […]
- Building a Content Team: Hiring In-house vs. Outsourcing vs. Hiring Freelancers In part one of this series we’ll explore whether it's better to hire in-house writers, outsource your content marketing or build out a team of freelancers.