- How To Convert Blog Traffic Into Customers With CTAs: The Complete Guide Here’s the scenario: You run content marketing for a startup, or a company a little further along. You’re in a management meeting, humbly bragging about how much traffic the blog is getting, and the Founder asks: “But how do we know we’re making money from this traffic? How much revenue did we generate from it […]
- Our 2015 Blog Stats Revealed + The Art of Content Promotion It’s been a really fun month and a half since we launched Grow and Convert. We’ve had the chance to connect with tons of really interesting people from all over the world, and help them with their content marketing strategy. Every month we share our stats and some learnings to go along with it. This […]
- How to Find, Evaluate, and Hire Writers for Your Blog Finding good writers your blog is no easy feat. That is especially the case if you’re looking for writers with deep expertise in a specific area. Fortunately, through trial and error, I’ve figured out a process that works to find, evaluate, and hire writers for almost any type of content. That’s what I’m going to share […]
- Building a Content Team: Hiring In-house vs. Outsourcing vs. Hiring Freelancers In part one of this series we’ll explore whether it's better to hire in-house writers, outsource your content marketing or build out a team of freelancers.
- Blog Traffic and List Building Update: November 2015 Let me be honest, when Benji first told me the goal should be 40,000 unique visitors a month in 6 months, I think I laughed out loud. I might’ve even thrown in a snarky comment for good measure: “Good luck.” Nonetheless, it’s fair to say that Benji has been more optimistic than me from the start. Don’t get me […]
- Our Content Strategy Unveiled: Our Plan to Grow to 40,000 Uniques in 6 months If you read our first post, the question that’s probably on your mind is: ‘How are they going to grow to 40,000 readers in 6 months with a blog about content marketing? There’s a million other blogs out there talking about the same exact thing.’ In this post we’ll talk about how we plan to differentiate […]
- Content marketing has become too trendy. Here’s what we plan to do about it. Content marketing has become the new buzzword for marketers. Lots of companies are spending a ton of MONEY on it, and lots of entrepreneurs are spending a lot of TIME on it. But the hard truth is that few are getting serious results from content marketing. The internet democratized content and allowed anyone who had something valuable to […]
