- How We Built a Unique Content Strategy for 4 of Our Clients We share how we created a content strategy to match the goals of four of our clients.
- Reflecting on 2017: from a “Business” That Made No Money to a Real One It’s amazing how much you can accomplish in the span of a year. We started off last year with this site — except it made no money. Yes, we had tested a few ideas that brought in trickles of revenue, but we didn’t have a business model that could support either Devesh or me full-time. […]
- How We Do Influencer Outreach and Get a 60% Response Rate From Devesh: We’ve written previously about how using subject matter experts is essential to producing high-quality blog articles. Why? Because unless your customers are truly beginners on a topic, it’s unrealistic to expect a writer, freelancer, or even a marketer to do Google research for a couple of hours and produce a piece that is […]
- Reddit Hates Blatant Marketing: Here’s How You Can Still Get Thousands of Visitors from Reddit Reddit has a huge and active user base — which makes it ideal for Grow and Convert’s community content promotion technique. Yet… most marketers are afraid of Reddit. Despite its huge traffic potential, marketers stay away. They rationalize with excuses: “They’re going to roast me and I’ll get banned” “The traffic quality must suck” “Redditors aren’t […]
- How We Earned Press Coverage from a High DA Publication in the First Week In the first week of being published, this post: “How Much Developers Cost in Different Countries”, received over 1.6k unique page views. That’s not bad for 1 week, but the cherry on top came at the end of the week, when it was covered here by Small Biz Trends, which resulted in over 247 social shares […]
- Customer-Content Fit: A Framework for Producing Content That Attracts Customers Many companies write for the wrong audience without knowing it. We share our process for doing customer research to hone in on who to write for.
- Patrick Campbell Founder of ProfitWell Shares Why He Chose Scale over Lifestyle When Patrick Campbell started his business, ProfitWell, in 2014, he made an interesting decision. With their primary product Price Intelligently easily doing half a million dollars, he made the conscious decision to pay himself just $50,000 while living in Boston. If that sounds insane to you, just wait. When you’re starting a business, at some point you’ll […]
- What We Learned from Our First Course Launch and Why We’re Starting an Agency Instead This isn’t another online course success story. In fact, it’s quite the opposite. This post describes in detail why our course didn’t do as well (sales-wise) as we would’ve hoped. Marketing is about testing things – not everything will work, but what’s important is that you take a step back and learn from your mistakes. […]
- Starting a Blog? Launch Your Blog like You Would Launch a Product You’re planning to launch a blog. Or, you’re revamping an existing one. How can you get thousands of visitors to your site when you first launch? Most marketers set out with the goal of getting hundreds or thousands of eyeballs on their blog right after they publish their first post… ….but in actuality, most people […]
- Tools Don’t Solve Problems. Strategy Does. Our society has an unhealthy obsession with tools. Whenever someone has a problem, they immediately try to find a tool to solve it. I’m tired of being asked the question: “what’s the best tool for _____?” For example, common questions I get asked: “What’s the best marketing stack for my company?” “What’s the best tool […]
