- How to Create Conversion Content (That Actually Converts) Most articles about conversion content focus on “window dressing.” This post explains what actually converts.
- How to Hire an SEO: Agencies vs. Freelancers vs. In-House Learn how to hire an SEO beyond the surface-level advice that most articles discuss.
- Best Content Marketing Agencies in 2023: 5 Options to Consider and How to Choose the Right One for Your Business We’ve been running our content marketing agency, Grow and Convert, for over 5 years now. In that time, we’ve worked with dozens of clients including SaaS businesses, B2B service businesses, and B2C companies. From these experiences, as well as countless conversations with other businesses about their content marketing experiences (both in-house and with agencies), we’ve […]
- Is SEO Worth It? An In-Depth Breakdown of the Costs and Benefits Search engine optimization (SEO) is a uniquely valuable channel for many businesses because it offers two key benefits that many other marketing channels lack: 1. The results are evergreen: When SEO is done well, once you rank for keywords that bring in traffic, leads, and customers, they continue generating this “free” organic traffic and leads […]
- 5 Factors to Consider When Choosing an SEO Agency Over the last 5+ years running our content-focused SEO agency, we’ve worked with dozens of brands including SaaS, B2B, and B2C. From these experiences, as well as countless conversations with other businesses about their experiences working with SEO agencies, we’ve developed a deep understanding of: What businesses are looking for when they hire an SEO […]
- Why We’re Repositioning G&C as an SEO Agency From the very first day Benji and I founded Grow and Convert (G&C), we have associated the entire brand with the term “content marketing.” We initially started G&C as a content marketing educational site. We tried — and failed — to sell corporate content marketing training, which led us to eventually launch the content marketing […]
- How to Evaluate the Best SaaS Content Marketing Agencies in 2023 We’ve been running our content marketing agency, Grow and Convert, for over 5 years now. In that time, we’ve worked with dozens of SaaS clients and talked to countless more. From these conversations, we now have a good sense of what SaaS companies are looking for in content marketing agencies, what they’re disappointed by in […]
- How to Create a Keyword Strategy for a New, Innovative Product We’ve talked in many of our past articles about the core of our content marketing philosophy: Target bottom of the funnel keywords — the terms people who are actively shopping for your product are already Googling — because those lead to more demos, trials, and form submissions than your typical top of the funnel, “awareness” […]
- Best B2B Content Marketing Courses: Our Detailed Analysis In our experience, if you’re searching for a B2B content marketing course, there are three key questions you should be asking: 1. Is there ample evidence that shows the course creators have direct experience doing B2B content marketing (or is the course all theory)? Not all content marketing is the same, and content marketing for B2B companies […]
- Content Marketing Attribution: How to Measure Content Performance Many companies write for the wrong audience without knowing it. We share our process for doing customer research to hone in on who to write for.
