- Topic-Based GEO: Why Single Visibility Percentages Don’t Make Sense Learn why single AI visibility percentages are misleading and how topic-based GEO shows where to focus your efforts.
- Prioritized GEO: How Brands Should Focus Resources on AI Visibility We explain why product-centric content on your site beats Reddit and PR for showing up in LLMs like ChatGPT and Perplexity.
- Introducing Wave Writer: Our AI Writing Tool That Actually Understands Your Business We built Wave Writer, an AI writing tool that actually understands your brand voice and creates tailored marketing content for your products, features, and value propositions.
- 12 Best Content Marketing Agencies in 2026 (& How to Choose the Right One) Learn how to evaluate a content marketing agency, and explore 10 options of agencies to hire.
- How Marketers Are Using AI for Writing [Survey] There’s a lot of debate about how AI can be used in writing. Is it the future, or is it ruining the internet with bad content? While the debate continues, we decided to gather data. We surveyed over 50 marketers, from freelance writers to C-suite executives, on how they’re using AI to produce marketing content […]
- How Long Does It Take to Rank on Google? Data from 40+ Clients & Strategies This post is a comprehensive, data driven analysis answering how long it takes for content marketing to work using real results from a variety of clients.
- Disruption Stories: Engaging Narratives That Highlight Your Differentiators & Drive Qualified Leads We share our framework for crafting disruption stories that effectively convey your brand’s value propositions, generating leads and driving engagement.
- B2B SaaS SEO: A 5-Step Strategy to Drive Leads & Signups Most B2B SaaS SEO strategies fail to drive leads. This one fixes that.
- How to Improve Your Blog Conversion Rate (Based On 100s of Blog Posts) Learn the two key actions that, based on our experience, have the highest impact on improving blog conversion rates.
- Does Ranking on Google Impact ChatGPT’s Recommendations? We set out to see if there's a correlation between what ChatGPT recommends and what’s already ranking on Google. Here's what we learned.
