- Why Your Content Needs “Originality Nuggets” to Be Effective We think marketers have become too focused on length being the key factor to “great content”, which has produced too many long posts that have nothing original to say. How many “epic” 3000+ word blog posts have you read that haven’t really taught you anything new? For me, too many. So, in our opinion, length […]
- Positioning Is the Part of “Product Market Fit” You’re Likely Ignoring This article is not about content marketing. It’s about a key learning we’ve acquired after years of doing marketing: If your positioning is wrong, your marketing will fail. …including content marketing. And if your marketing fails, you’ll fail in general, because you won’t have a repeatable, scalable acquisition channel. We’ve learned this lesson time and […]
- Customer-Content Fit: A Framework for Producing Content That Attracts Customers Many companies write for the wrong audience without knowing it. We share our process for doing customer research to hone in on who to write for.
- Patrick Campbell Founder of ProfitWell Shares Why He Chose Scale over Lifestyle When Patrick Campbell started his business, ProfitWell, in 2014, he made an interesting decision. With their primary product Price Intelligently easily doing half a million dollars, he made the conscious decision to pay himself just $50,000 while living in Boston. If that sounds insane to you, just wait. When you’re starting a business, at some point you’ll […]
- Growing a Digital Marketing Agency: How KlientBoost Scaled from $0 to $1m in 12 Months In early 2015, Johnathan Dane left his first PPC company in Utah and moved back to his hometown in Southern California. What was the first thing he did when he got back? He started another PPC company and he called it KlientBoost. He started with no clients, no office, and a one-person team. Armed with some savings from […]
- How to Write Great Blog Introductions (And Why Most Are Bad) Here is a blog introduction example from a post on finding a sales CRM (#1): And then, here’s another introduction from a blog post on the same topic (#2): I’m going to ask you which you prefer, but just hang on a second. Because I don’t really care which intro you prefer, the two introductions above […]
- Using Google Analytics Goals to Measure Lead Generation from Content Like we’ve said before CAC is the most important metric in marketing. Marketing’s goal in most organizations is to acquire leads affordably. We even built a simple spreadsheet model to help you do that (in the article linked above). But a critical problem we’ve noticed from building content strategies for companies is that most aren’t even […]
- The Customer Acquisition Cost (CAC) of Content Marketing One of the biggest issues we hear from marketers and founders is this: "We have no idea what our return on content marketing spend is..." If this is you, don't feel bad, it's incredibly common...
- Using On-Site Customer Feedback Surveys to Get Inside Your Customer’s Mind at the Point of Purchase Recently, we’ve been sharing a lot about how using customer feedback can transform marketing for a business. We’ve previously talked about long form customer feedback surveys that you send to your existing customers to get a deep understanding of their pain points. Here are two examples, from companies we’ve worked with recently, of how customer feedback […]
- Lead Nurturing vs. Direct Conversions: Which is better for content marketing? We’ve noticed that companies that are investing in content marketing often have this important internal debate regarding converting blog readers: What brings higher ROI for companies, nurturing leads through an email list or going for direct conversions? Let me explain. Some people think it’s more effective to ask readers to join an email list first, […]
