- Best SaaS Content Marketing Agencies in 2026 (& How to Evaluate Them) We’ve been running our content marketing agency, Grow and Convert, for over 10 years now. In that time, we’ve worked with dozens of SaaS clients, both startups and enterprises, and talked to countless more. From our work and these conversations, we now have a good sense of what SaaS companies are looking for in content […]
- How to Create a Keyword Strategy for a New, Innovative Product We’ve talked in many of our past articles about the core of our content marketing philosophy: Target bottom of the funnel keywords — the terms people who are actively shopping for your product are already Googling — because those lead to more demos, trials, and form submissions than your typical top of the funnel, “awareness” […]
- Best B2B Content Marketing Courses: Our Detailed Analysis In our experience, if you’re searching for a B2B content marketing course, there are three key questions you should be asking: 1. Is there ample evidence that shows the course creators have direct experience doing B2B content marketing (or is the course all theory)? Not all content marketing is the same, and content marketing for B2B companies […]
- Content Marketing Attribution: How to Measure Content Performance Most blog readers don't convert on their first visit, so we've utilized GA in specific ways to measure lead generation and conversion rates from content.
- Why Fully Outsourcing Blog Writing to Freelance Writers is Flawed In our sales calls with many companies and on Twitter, we’ve heard a common complaint that it’s hard to find high quality blog writers. I have been trying to hire a content person for months now. 100s of applicants. All suck. People have portfolios with lame ass mediocre articles. Is it that the average writer just […]
- B2C Content Marketing Example: How We Grew Cognitive FX to 70,000 Pageviews in 14 Months (Updated) When Cognitive FX (a concussion treatment center based in Provo, Utah) reached out to us in early 2019 to do their content marketing, we were unsure if we’d be able to help them. There were a number of reasons why we thought that they might not be a good fit for us or our process: They […]
- The Detail Principle for Writing Good Blog Posts Lately I’ve been evaluating tons of freelance writers, reading more portfolio pieces than I can count, editing a bunch of client pieces, and helping multiple new writers understand how to write a good blog post. This means I’ve been reading a lot of blog posts in the past few months. First, I read candidates portfolio pieces. Then […]
- Why Your Content Needs “Originality Nuggets” to Be Effective We think marketers have become too focused on length being the key factor to “great content”, which has produced too many long posts that have nothing original to say. How many “epic” 3000+ word blog posts have you read that haven’t really taught you anything new? For me, too many. So, in our opinion, length […]
- Positioning Is the Part of “Product Market Fit” You’re Likely Ignoring This article is not about content marketing. It’s about a key learning we’ve acquired after years of doing marketing: If your positioning is wrong, your marketing will fail. …including content marketing. And if your marketing fails, you’ll fail in general, because you won’t have a repeatable, scalable acquisition channel. We’ve learned this lesson time and […]
- Customer-Content Fit: A Framework for Producing Content That Attracts Customers Many companies write for the wrong audience without knowing it. We share our process for doing customer research to hone in on who to write for.
