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- Disruption Stories: Engaging Narratives That Highlight Your Differentiators & Drive Qualified Leads We share our framework for crafting disruption stories that effectively convey your brand’s value propositions, generating leads and driving engagement.
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- Does Ranking on Google Impact ChatGPT’s Recommendations? We set out to see if there's a correlation between what ChatGPT recommends and what’s already ranking on Google. Here's what we learned.
- Hiring Blog Ghostwriters: Lessons from Evaluating 200+ Writers Get detailed advice on how to hire blog ghostwriters based on first-hand experience.
- SEO Conversion: What It Is, How to Track & How to Get More Learn where to focus your efforts if you want to improve your SEO conversion rate.
- Pain Point Copywriting: How to Write Compelling Sales Copy Inside Blog Posts In this post, we cover common mistakes we see writers make with product or sales copy that lowers the chances of converting visitors into customers.
- Conversion Content: How to Create Content That Actually Converts Most articles about conversion content focus on “window dressing.” This post explains what actually converts.
- How to Hire an SEO: Agencies vs. Freelancers vs. In-House Learn how to hire an SEO beyond the surface-level advice that most articles discuss.
- Is SEO Worth It? An In-Depth Breakdown of the Costs and Benefits Search engine optimization (SEO) is a uniquely valuable channel for many businesses because it offers two key benefits that many other marketing channels lack: 1. The results are evergreen. When SEO is done well, once you rank for keywords that bring in traffic, leads, and customers, they continue generating this “free” organic traffic and leads […]
