- Patrick Campbell Founder of ProfitWell Shares Why He Chose Scale over Lifestyle When Patrick Campbell started his business, ProfitWell, in 2014, he made an interesting decision. With their primary product Price Intelligently easily doing half a million dollars, he made the conscious decision to pay himself just $50,000 while living in Boston. If that sounds insane to you, just wait. When you’re starting a business, at some point you’ll […]
- Growing a Digital Marketing Agency: How KlientBoost Scaled from $0 to $1m in 12 Months In early 2015, Johnathan Dane left his first PPC company in Utah and moved back to his hometown in Southern California. What was the first thing he did when he got back? He started another PPC company and he called it KlientBoost. He started with no clients, no office, and a one-person team. Armed with some savings from […]
- How to Write Great Blog Introductions (And Why Most Are Bad) Here is a blog introduction example from a post on finding a sales CRM (#1): And then, here’s another introduction from a blog post on the same topic (#2): I’m going to ask you which you prefer, but just hang on a second. Because I don’t really care which intro you prefer, the two introductions above […]
- Using Google Analytics Goals to Measure Lead Generation from Content Like we’ve said before CAC is the most important metric in marketing. Marketing’s goal in most organizations is to acquire leads affordably. We even built a simple spreadsheet model to help you do that (in the article linked above). But a critical problem we’ve noticed from building content strategies for companies is that most aren’t even […]
- The Customer Acquisition Cost (CAC) of Content Marketing We share how to calculate your customer acquisition cost from content marketing and share a model to help you calculate the CAC for your company.
- Using On-Site Customer Feedback Surveys to Get Inside Your Customer’s Mind at the Point of Purchase Recently, we’ve been sharing a lot about how using customer feedback can transform marketing for a business. We’ve previously talked about long form customer feedback surveys that you send to your existing customers to get a deep understanding of their pain points. Here are two examples, from companies we’ve worked with recently, of how customer feedback […]
- Lead Nurturing vs. Direct Conversions: Which is Better for Content Marketing? Many marketers blindly promote lead nurturing as a conversion strategy. Instead, we use data and to compare it with direct conversions.
- How We Used Our Content Growth Model To Boost Blog Traffic By 95% in One Month At the beginning of March we built a growth model for traffic to this site. The point of the growth model was to turn traffic estimations from a hopes and dreams model, to a predictable calculation. To do this, we built a bottoms up growth model. That means, instead of a top-down model that says “we got […]
- How We Grew Traffic to 16,000 in 4.5 Months on $52/Month (And Every Tool We Use) Benji and I have only met once. But in 4 months, we’ve taken a brand new domain and blank WordPress install, and managed to do the following. Get over 16,000 unique visitors in the last 30 days Got kudos on content from the likes of Sean Ellis… Rand Fishkin… Has marketing become the toughest position […]
- How This Fitness Site Got 1,892 Hyper Targeted Subscribers With Facebook Ads That Cost (Less Than) Nothing Today we’re profiling a fitness site that grew traffic and subscribers with Facebook Ads that made them money. We’re going to see how Erika of Erika Volk Fitness added 1,892 email subscribers and got 11,850 unique visitors in one month with a Facebook ad campaign that hasn’t cost her a dime. In fact, she’s come out […]
