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What You Get With G&C's Content Strategy Service
We build your content strategy around buyer intent and competitive positioning, then execute every piece of it.
Content Strategy Built Around Leads and Revenue
Most content strategies start with a list of high search volume keywords that result in a blog full of top of the funnel articles that often generate pageviews but no pipeline. We build content roadmaps that start at the bottom of the funnel by targeting prospects who are actively searching for solutions like yours. Every topic on our editorial calendar maps to a specific product use case, sales objection, or buying scenario, so the content drives qualified leads and generates pipeline.
Keywords That Actually Convert Into Pipeline
Our Pain Point SEO framework prioritizes keywords based on conversion potential, not search volume. We start with product category searches, competitor comparisons, and alternatives queries because these convert at 5-7x higher rates than generic industry terms. We also consider your domain authority, competitive positioning, and which topics your team can speak to with genuine expertise. Our goal is to build a strategy that generates pipeline as quickly as possible, then expand to broader topics once the foundation is producing results.
Competitive Content Gap Analysis
We analyze what your competitors rank for, where their content is weak, and where they've left gaps you can own. This isn't a generic "content gap" export from an SEO tool. We manually review competitor SERPs, evaluate the quality and depth of ranking content, and identify opportunities where your product can be positioned as the better solution. Our content strategy targets the exact topics where you have the best chance of ranking and converting, based on real competitive intelligence.
Funnel-Mapped Editorial Planning
Most agencies start with top of the funnel content because it's easier to find and write about keywords that have high search volume. We start where the revenue is and work backward. We map every piece of content to a specific stage of the buyer journey: bottom of the funnel first (alternatives, comparisons, category keywords), then mid-funnel (how-to guides, process explanations), then top of the funnel only after the bottom is covered and converting.
Strategy Built on Real Product Differentiation
Generic content written by freelancers who Google for research won't convert sophisticated B2B buyers. We conduct interviews with your product managers, sales teams, and customer success experts to extract the positioning, differentiators, and technical details that set your product apart. Every article in your strategy is designed to demonstrate your specific product as the solution, with screenshots, feature walkthroughs, and competitive positioning that educated prospects trust. The result is content your competitors can't replicate because it's built on knowledge they don't have access to.
SEO + GEO Strategy Using the Same Foundation
LLMs like ChatGPT and Perplexity search Google to recommend products. Our research shows that content ranking for bottom of the funnel keywords on Google naturally gets cited by AI tools when users ask for product recommendations. Your content strategy is built to drive visibility in both traditional search and AI search, without requiring a separate initiative. The same Pain Point SEO approach that drives organic conversions also builds your presence in AI Overviews, ChatGPT, and Perplexity.
Conversion Tracking That Focuses on Attributable Leads
We don't bury you in traffic reports and keyword ranking charts. We track which articles drive demo requests, which keywords convert to trials, and which content influences closed deals. You'll know exactly where to double down and how SEO contributes to revenue, not just awareness. This data also informs our ongoing strategy, ensuring we prioritize keywords and topics based on actual conversion performance.
Proven Results Across 100+ Clients Since 2016
We've built and executed content strategies for over 100 B2B SaaS, B2C, and service companies since 2016. That's nearly a decade of conversion data informing which keyword categories, content formats, and funnel strategies actually produce pipeline across different industries, deal sizes, and sales cycles. Your strategy isn't built on theory. It's built on patterns we've validated across hundreds of engagements.
Why Clients Choose Grow and Convert
Real results from B2B and B2C brands using our content strategy to drive qualified leads and revenue.
It’s insanely difficult to find an agency that can deliver what they promise, but Grow & Convert does just that.
Lauren Locke-Paddon
VP Customer Success, Vocal Video
They are true thought leaders in the SEO and content marketing spaces.
Todd Parmley
COO, eWebinar
Grow and Convert's work directly increased the number of paid customers. They are tailored to our problem and have a solution that works.
Eric Czerwonka
Co-founder, Buddy Punch
Thanks to Grow and Convert's efforts, we saw an increase in terms of trial conversions and SEO rankings. I loved their unique approach to solving our problem, which really made them stand out.
Ian Landsman
Founder, HelpSpot
