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Companies We've Worked With

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What You Get With G&C's Link Building Service

Backlinks focused on your target keywords, not just general links to your homepage.

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Backlinks to the Pages You Want to Rank

We’ve seen too many companies spend thousands on endless links to their homepage with a vague sense that it “helps SEO”. That can help, especially in the early stages, but what we do is identify pages already within striking distance of stronger positions for your most valuable keywords and build targeted links to those pages. In our experience, this gets results far faster than endless general-purpose links.

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Links From Authoritative, Topically Relevant Websites

We only build links from websites that are closely related to your industry, product, or the topic of the page we are building links to. We vet each site for authority, organic traffic, topical relevance, content quality, and overall legitimacy before pursuing a placement.

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High-Intent, BOFU Keywords Get Priority

We prioritize pages targeting high-buying-intent keywords. These are keywords that customers or LLMs would search for when looking for products or services in your niche. When multiple pages could benefit from backlinks, we focus first on the opportunities where stronger rankings are most likely to translate into qualified traffic, leads, signups, or sales.

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Determine Whether a Page Actually Needs Links

We review search results, competing pages, content, and backlink profiles to determine whether links are likely to improve rankings. If content quality, search intent, or another issue is holding the page back, we address that before investing in link building.

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Scalable Link Prospecting and Outreach

We use our own proprietary technology to prospect, qualify, and run outreach at scale. This lets us build targeted link campaigns efficiently for smaller SaaS companies while also supporting larger teams that need to scale link acquisition across more pages and keywords.

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End-to-End Link Acquisition

We handle the entire link acquisition process from finding the right opportunities to getting the backlink live. That includes outreach, negotiations, content creation when needed, publisher coordination, edits, and follow-up, so your team does not have to manage any part of the process.

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Reporting Tied Back to Rankings

You can see every backlink we build, including the linking page, domain, target URL, and anchor text. We also track the rankings of the pages receiving those links so you can see how priority keywords move over time and whether the campaign is improving the pages we set out to grow.

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AI Citation Outreach

We also identify the websites and articles being cited by ChatGPT, Perplexity, Google AI Overviews, and other AI search tools for queries relevant to your business. When there is a strong opportunity, we pursue brand mentions and backlinks from those sources to support visibility across both traditional search and AI search.

Why Clients Choose Grow and Convert

A conversion-focused SEO and GEO team that's been trusted by SaaS, B2B, and service companies since 2016.

It’s insanely difficult to find an agency that can deliver what they promise, but Grow & Convert does just that.

Lauren Locke-Paddon

VP Customer Success, Vocal Video

They are true thought leaders in the SEO and content marketing spaces.

Todd Parmley

COO, eWebinar

Grow and Convert's work directly increased the number of paid customers. They are tailored to our problem and have a solution that works.
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Eric Czerwonka

Co-founder, Buddy Punch

Thanks to Grow and Convert's efforts, we saw an increase in terms of trial conversions and SEO rankings. I loved their unique approach to solving our problem, which really made them stand out.
Ian Landsman

Ian Landsman

Founder, HelpSpot

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    Frequently Asked Questions

    We focus on authoritative, topically relevant websites that fit your industry and the page we are trying to rank. We evaluate factors such as organic traffic, topical relevance, content quality, and overall site legitimacy before pursuing a placement. We do not build links from PBNs, low-quality link farms, or paid link networks created primarily to sell backlinks.

    We review your target keywords and current rankings to identify pages within striking distance of stronger positions. Priority generally goes to high-intent pages where additional backlinks are likely to move valuable keywords higher in search results and generate more qualified traffic, leads, or signups. We continue reassessing those opportunities as rankings change.

    Link building is primarily focused on improving the rankings of specific pages by earning backlinks from relevant websites. AI citation outreach focuses on getting your brand included in the sources that ChatGPT, Perplexity, Google AI Overviews, and other AI search tools reference when answering relevant queries. Depending on the opportunity, the placement may include a backlink, a brand mention, or both.

    Yes. Our analysis of more than 400 keywords found a strong relationship between Google rankings and brand mentions in AI search. Sites ranking on Google's first page were significantly more likely to be mentioned by AI tools, with the relationship becoming even stronger for sites ranking in the top three positions. Backlinks that help improve organic rankings can therefore support visibility across both traditional search and AI search.

    We can build as many backlinks as your campaign requires. We typically evaluate your target pages, current rankings, competition, and available opportunities to recommend a monthly link volume that can make an impact while still fitting your budget.

    Yes. We offer SaaS link building as a standalone service for companies that already have content or landing pages ranking for valuable keywords and need additional authority to move those pages higher. Link building and AI citation outreach can also be incorporated into our broader content marketing engagements.