- Why Your SEO Isn’t Working (And What to Do About It) Most SEO fails because companies target low-intent keywords, publish surface-level content, and track traffic instead of leads. Here’s how to fix it.
- AI and the Age of the Creative Marketer AI doesn't reward the fastest marketers. It rewards the most creative ones.
- Is SEO Traffic Declining Because of ChatGPT or AI Overviews? Why we think Google AI Overviews, not ChatGPT, is the cause for the decline in SEO traffic people are seeing.
- Why Ultra-Specific, Bottom of Funnel Content Wins in AI Search Recently, we’ve seen more leads coming from ChatGPT than any other source. In the past month alone, 71% of our new leads came through ChatGPT. Our clients are noticing the same shift — mentioning it in emails and bringing it up on our monthly calls. So the natural questions we’re asking are: There’s a strong […]
- 11 of the Best B2B Content Marketing Agencies (How to Choose) Learn 4 key things that separate the best B2B content marketing agencies from the rest and compare 11 options.
- Announcing Our Next Public Challenge: Doubling Our Agency Over the next 2 years, our goal is to double the size of our agency — and we're going to be documenting our journey on YouTube.
- Most Profitable Companies: U.S. vs. Rest of the World, 2023 Our following research takes a deep dive into the financial landscapes of the Fortune 500 global companies list, unraveling the intricacies of their profitability.
- The Content Brand Framework: How to Differentiate Your Company with Content This article is a guide to producing thought leadership content that differentiates your business from the competition.
- AI Content And Why Originality Will Be More Important Than Ever There have been a lot of predictions around how AI is going to change the world of SEO and content marketing with no focus on the quality of content produced.
- Bad Marketers Have Shiny Object Syndrome I’ve noticed something funny about marketers. Most of them have what I like to call “shiny object syndrome.” They get an idea, test it, and before they’ve given it enough time to work, they hear of another idea, and decide to test that instead. The cycle repeats. Instead of ending up with marketing channels that […]
