- Bottom-up Content Strategy: Why You Should Focus on Bottom of the Funnel First If you're a SaaS company looking to drive signups from content marketing, here's why you should focus on bottom of the funnel first.
- Content Marketing Case Study: How We Scaled Leadfeeder’s Signups to Over 200/month We share how shifting strategies from top of funnel stories to pain-point SEO helped Leadfeeder scale to over 220 trial signups/month.
- Does Content Marketing Make Sense for Early Stage Companies? Our Thoughts. We often get asked the question, “When doesn’t content marketing work for your clients?” Devesh and I have been thinking about this question a lot lately and having looked back through all of the clients that were challenging to work with (or didn’t lead to successful outcomes), the common theme is that they’re always early stage […]
- Content Distribution Strategy: Why We’re Doubling Down on Paid Promotion and SEO We share how we distribute content using a combination of paid Facebook advertising and SEO (both on-page optimization and link building).
- How Long Does It Take for Content Marketing to Work? A Case Study. In this case study, we show you real data from our client engagements and cover how long it takes to see results from content marketing.
- Positioning Case Study: How We Created a Premium Content Marketing Service Several months ago, we published an article titled “Positioning Is the Part of Product Market Fit You’re Likely Ignoring”. It was motivated by our feeling that our work was heavily dependent on clients getting their positioning right. We define positioning as the “market fit” part of “product-market fit”: If your positioning isn’t dialed in, it […]
- Content Ideation: How to Identify Content Ideas That Convert The topic that you write about is more important than traffic or CTAs for conversions. Here's our strategy to come up with content ideas that convert.
- Content promotion for 2019: Our shift in strategy and the 3 tactics we’ll use Last month, I wrote a post called “Content promotion is changing. My thoughts on where we go from here.” In it, we shared months of traffic data from our clients that shows how content promotion is changing and outlined ideas of what we can test going forward. After the last month of testing and exploring […]
- Content promotion is changing. My thoughts on where we go from here Back in early 2016, we coined the term “community content promotion”. The linked article above shared how we grew our traffic from 0 – 32,977 users in 5 months with this promotion strategy. Here’s a very simplified version of the strategy outlined in the article: You learn about your customer. You figure out what communities your […]
- Pain Point SEO: How to Produce SEO Content That Drives Conversions The strategy we coined describing how to prioritize content ideas around high-intent keywords over high-volume keywords with the goal of driving conversions.
