- Positioning Case Study: How We Created a Premium Content Marketing Service Several months ago, we published an article titled “Positioning Is the Part of Product Market Fit You’re Likely Ignoring”. It was motivated by our feeling that our work was heavily dependent on clients getting their positioning right. We define positioning as the “market fit” part of “product-market fit”: If your positioning isn’t dialed in, it […]
- Content Ideation: How to Identify Content Ideas That Convert The topic that you write about is more important than traffic or CTAs for conversions. Here's our strategy to come up with content ideas that convert.
- Content promotion for 2019: Our shift in strategy and the 3 tactics we’ll use Last month, I wrote a post called “Content promotion is changing. My thoughts on where we go from here.” In it, we shared months of traffic data from our clients that shows how content promotion is changing and outlined ideas of what we can test going forward. After the last month of testing and exploring […]
- Content promotion is changing. My thoughts on where we go from here Back in early 2016, we coined the term “community content promotion”. The linked article above shared how we grew our traffic from 0 – 32,977 users in 5 months with this promotion strategy. Here’s a very simplified version of the strategy outlined in the article: You learn about your customer. You figure out what communities your […]
- Pain-Point SEO: How to Produce SEO Content That Drives Conversions The strategy we coined describing how to prioritize content ideas around high-intent keywords over high-volume keywords with the goal of driving conversions.
- Everything you need to know about hiring a content marketer Here’s why hiring a content marketer is so hard: For content marketing to be effective for a company, a content marketer needs to get a lot of things right. They need to be able to produce articles on topics that will attract your target customer, they need to be able to drive the right traffic to […]
- Conducting User Research to Grow A Business: Our Method and Questions I can almost guarantee that you don’t know your customer as well as you think you do. I’ve spent a lot of time talking with marketers and business owners recently. When I ask them if they know their customer, they typically say “of course we do, I mean we’re selling our products (or services), how could […]
- How We Built a Unique Content Strategy for 4 of Our Clients We share how we created a content strategy to match the goals of four of our clients.
- Reflecting on 2017: from a “Business” That Made No Money to a Real One It’s amazing how much you can accomplish in the span of a year. We started off last year with this site — except it made no money. Yes, we had tested a few ideas that brought in trickles of revenue, but we didn’t have a business model that could support either Devesh or me full-time. […]
- What We Learned from Our First Course Launch and Why We’re Starting an Agency Instead This isn’t another online course success story. In fact, it’s quite the opposite. This post describes in detail why our course didn’t do as well (sales-wise) as we would’ve hoped. Marketing is about testing things – not everything will work, but what’s important is that you take a step back and learn from your mistakes. […]
