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Content promotion for 2019: Our shift in strategy and the 3 tactics we’ll use
Last month, I wrote a post called “Content promotion is changing. My thoughts on where we go from here.” In it, we shared months of traffic data from our clients that shows how content promotion is changing and outlined ideas of what we can test going forward. After the last month of testing and exploring […]
January 3, 2019
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Content promotion is changing. My thoughts on where we go from here
Back in early 2016, we coined the term “community content promotion”. The linked article above shared how we grew our traffic from 0 – 32,977 users in 5 months with this promotion strategy. Here’s a very simplified version of the strategy outlined in the article: You learn about your customer. You figure out what communities your […]
November 16, 2018
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Pain-Point SEO: How to Produce SEO Content That Drives Conversions
The strategy we coined describing how to prioritize content ideas around high-intent keywords over high-volume keywords with the goal of driving conversions.
August 31, 2018
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Everything you need to know about hiring a content marketer
Here’s why hiring a content marketer is so hard: For content marketing to be effective for a company, a content marketer needs to get a lot of things right. They need to be able to produce articles on topics that will attract your target customer, they need to be able to drive the right traffic to […]
August 23, 2018
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Conducting User Research to Grow A Business: Our Method and Questions
I can almost guarantee that you don’t know your customer as well as you think you do. I’ve spent a lot of time talking with marketers and business owners recently. When I ask them if they know their customer, they typically say “of course we do, I mean we’re selling our products (or services), how could […]
June 13, 2018
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How We Built a Unique Content Strategy for 4 of Our Clients
We share how we created a content strategy to match the goals of four of our clients.
March 20, 2018
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Reflecting on 2017: from a “Business” That Made No Money to a Real One
It’s amazing how much you can accomplish in the span of a year. We started off last year with this site — except it made no money. Yes, we had tested a few ideas that brought in trickles of revenue, but we didn’t have a business model that could support either Devesh or me full-time. […]
January 5, 2018
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What We Learned from Our First Course Launch and Why We’re Starting an Agency Instead
This isn’t another online course success story. In fact, it’s quite the opposite. This post describes in detail why our course didn’t do as well (sales-wise) as we would’ve hoped. Marketing is about testing things – not everything will work, but what’s important is that you take a step back and learn from your mistakes. […]
June 12, 2017
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Starting a Blog? Launch Your Blog like You Would Launch a Product
You’re planning to launch a blog. Or, you’re revamping an existing one. How can you get thousands of visitors to your site when you first launch? Most marketers set out with the goal of getting hundreds or thousands of eyeballs on their blog right after they publish their first post… ….but in actuality, most people […]
May 25, 2017
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Tools Don’t Solve Problems. Strategy Does.
Our society has an unhealthy obsession with tools. Whenever someone has a problem, they immediately try to find a tool to solve it. I’m tired of being asked the question: “what’s the best tool for _____?” For example, common questions I get asked: “What’s the best marketing stack for my company?” “What’s the best tool […]
May 11, 2017
