- Growing From 0–12k Organic Visitors by Mapping Content to the Sales Funnel How I grew organic traffic from 0–12,000 monthly organic visitors and brought in visitors that mapped to different stages in the sales funnel.
- Our 2015 Blog Stats Revealed + The Art of Content Promotion It’s been a really fun month and a half since we launched Grow and Convert. We’ve had the chance to connect with tons of really interesting people from all over the world, and help them with their content marketing strategy. Every month we share our stats and some learnings to go along with it. This […]
- How to Find, Evaluate, and Hire Writers for Your Blog Finding good writers your blog is no easy feat. That is especially the case if you’re looking for writers with deep expertise in a specific area. Fortunately, through trial and error, I’ve figured out a process that works to find, evaluate, and hire writers for almost any type of content. That’s what I’m going to share […]
- Building a Content Team: Hiring In-house vs. Outsourcing vs. Hiring Freelancers In part one of this series we’ll explore whether it's better to hire in-house writers, outsource your content marketing or build out a team of freelancers.
- Our Content Strategy Unveiled: Our Plan to Grow to 40,000 Uniques in 6 months If you read our first post, the question that’s probably on your mind is: ‘How are they going to grow to 40,000 readers in 6 months with a blog about content marketing? There’s a million other blogs out there talking about the same exact thing.’ In this post we’ll talk about how we plan to differentiate […]
- Content marketing has become too trendy. Here’s what we plan to do about it. Content marketing has become the new buzzword for marketers. Lots of companies are spending a ton of MONEY on it, and lots of entrepreneurs are spending a lot of TIME on it. But the hard truth is that few are getting serious results from content marketing. The internet democratized content and allowed anyone who had something valuable to […]
