- The Huge Content Marketing Opportunity That Airbnb Is Missing Out On I’m a content marketer, I’ve spent the last 3 months traveling, and I love using Airbnb when I travel. But I have to admit… I have a problem with Airbnb. You see, to my surprise, when I went to the Airbnb blog recently, I saw the typical self-serving brand related content that most companies put […]
- Content Promotion: How We Grew from 0 to 32,977 Users in 5 Months With Zero Paid Traffic It sucks spending hours, and hours, writing a quality piece of content, only to publish it and not get any readers.
- Why Marketing Has Become The Hardest Position to Hire For Lately, I’ve been hearing the same set of questions over and over again: “Do you know anyone good for a demand gen role we have open?” “I’m having a really hard time finding our first marketer” “I need to build out my marketing team but am having a hard time finding good talent” While most […]
- Going Viral: How I got 10k Views on Medium in 4 days I kept hearing about a ton of people having success on Medium but I was always scared to publish on there. I kept thinking: “I don’t want to start blogging on a new platform when I already have a blog and a following. What if I waste a post on Medium and it doesn’t get […]
- How Much to Pay Blog Writers If you’re starting a company blog, or you’re looking to build out a team of freelancers for your blog, figuring out how much to pay writers can be a tricky task. If you pay your writers too little, you’ll end up with bad quality content and your writing team will most likely leave you for […]
- Growing From 0-12k Organic Visitors by Mapping Content to the Sales Funnel Do you have a blog that gets traffic but isn’t generating a ton of revenue for your business? After talking with numerous businesses over the last few weeks, I’ve realized that this is a common challenge. Many people are focused on creating content that gets a ton of traffic, but from what I’ve seen recently, many […]
- Our 2015 Blog Stats Revealed + The Art of Content Promotion It’s been a really fun month and a half since we launched Grow and Convert. We’ve had the chance to connect with tons of really interesting people from all over the world, and help them with their content marketing strategy. Every month we share our stats and some learnings to go along with it. This […]
- How to Find, Evaluate, and Hire Writers for Your Blog Finding good writers your blog is no easy feat. That is especially the case if you’re looking for writers with deep expertise in a specific area. Fortunately, through trial and error, I’ve figured out a process that works to find, evaluate, and hire writers for almost any type of content. That’s what I’m going to share […]
- Building a Content Team: Hiring In-house vs. Outsourcing vs. Hiring Freelancers In part one of this series we’ll explore whether it's better to hire in-house writers, outsource your content marketing or build out a team of freelancers.
- Our Content Strategy Unveiled: Our Plan to Grow to 40,000 Uniques in 6 months If you read our first post, the question that’s probably on your mind is: ‘How are they going to grow to 40,000 readers in 6 months with a blog about content marketing? There’s a million other blogs out there talking about the same exact thing.’ In this post we’ll talk about how we plan to differentiate […]
