- Why Marketing and Sales Don’t Get Along – a Marketer’s Perspective At most organizations, sales and marketing teams don’t get along. It’s a constant battle of playing the blame game. Common things Salespeople say: “I can’t hit my numbers because marketing didn’t drive us enough leads” “The inbound lead quality is horrible. I’m wasting my time calling prospects that aren’t even remotely interested in what we […]
- How to Land Your Dream Marketing Job (With Examples) Trying to get a marketing job is tough these days. You spend hours of your time crafting a cover letter, tweaking your resume to match what the company is looking for, and send it in, only to hear crickets… No one responds. Or even worse, you immediately get that dreaded email back from the company saying: […]
- Blog Engagement: How to Get Abnormally High Comments, Shares, and Clicks (And How This All Adds Up To Sales) We’ve talked a lot about strategies for businesses to get leads and sales from content marketing — in particular, from blog traffic. But there’s a foundation under all of our strategies we haven’t yet discussed… Engagement. For example, to convert blog traffic into direct leads for enterprise sales teams, to get more sales of a subscription product […]
- Why We Sacrificed Our Goal for the Business – A Lesson on Pivoting After 5 months of nearly 100% month over month traffic growth, we had our first down month in April. For those that haven’t been following Grow and Convert over the last 6 months, Devesh and I embarked on a journey to grow this site from a brand new domain to 40,000 unique monthly visitors in […]
- The Huge Content Marketing Opportunity That Airbnb Is Missing Out On I’m a content marketer, I’ve spent the last 3 months traveling, and I love using Airbnb when I travel. But I have to admit… I have a problem with Airbnb. You see, to my surprise, when I went to the Airbnb blog recently, I saw the typical self-serving brand related content that most companies put […]
- Content Promotion: How We Grew from 0 to 32,977 Users in 5 Months with Zero Paid Traffic We case study how we grew traffic from 0 to 32,977 unique visitors in 5 months using only content promotion via communities.
- Why Marketing Has Become The Hardest Position to Hire For Lately, I’ve been hearing the same set of questions over and over again: “Do you know anyone good for a demand gen role we have open?” “I’m having a really hard time finding our first marketer” “I need to build out my marketing team but am having a hard time finding good talent” While most […]
- Going Viral: How I got 10k Views on Medium in 4 days Going viral on Medium doesn't happen just by luck. Here's the exact process I used to get my first Medium post to go viral.
- How Much to Pay Blog Writers If you’re starting a company blog, or you’re looking to build out a team of freelancers for your blog, figuring out how much to pay writers can be a tricky task. If you pay your writers too little, you’ll end up with bad quality content and your writing team will most likely leave you for […]
- Growing From 0–12k Organic Visitors by Mapping Content to the Sales Funnel How I grew organic traffic from 0–12,000 monthly organic visitors and brought in visitors that mapped to different stages in the sales funnel.
