- How We Earned Press Coverage from a High DA Publication in the First Week In the first week of being published, this post: “How Much Developers Cost in Different Countries”, received over 1.6k unique page views. That’s not bad for 1 week, but the cherry on top came at the end of the week, when it was covered here by Small Biz Trends, which resulted in over 247 social shares […]
- Customer-Content Fit: A Framework for Producing Content That Attracts Customers Many companies write for the wrong audience without knowing it. We share our process for doing customer research to hone in on who to write for.
- Patrick Campbell Founder of ProfitWell Shares Why He Chose Scale over Lifestyle When Patrick Campbell started his business, ProfitWell, in 2014, he made an interesting decision. With their primary product Price Intelligently easily doing half a million dollars, he made the conscious decision to pay himself just $50,000 while living in Boston. If that sounds insane to you, just wait. When you’re starting a business, at some point you’ll […]
- What We Learned from Our First Course Launch and Why We’re Starting an Agency Instead This isn’t another online course success story. In fact, it’s quite the opposite. This post describes in detail why our course didn’t do as well (sales-wise) as we would’ve hoped. Marketing is about testing things – not everything will work, but what’s important is that you take a step back and learn from your mistakes. […]
- Starting a Blog? Launch Your Blog like You Would Launch a Product You’re planning to launch a blog. Or, you’re revamping an existing one. How can you get thousands of visitors to your site when you first launch? Most marketers set out with the goal of getting hundreds or thousands of eyeballs on their blog right after they publish their first post… ….but in actuality, most people […]
- Tools Don’t Solve Problems. Strategy Does. Our society has an unhealthy obsession with tools. Whenever someone has a problem, they immediately try to find a tool to solve it. I’m tired of being asked the question: “what’s the best tool for _____?” For example, common questions I get asked: “What’s the best marketing stack for my company?” “What’s the best tool […]
- Content Marketing – Done for You by Grow and Convert Grow and Convert: Content Marketing Service A fully done-for-you service that drives targeted traffic What You’ll Get: High quality content pieces created for you each month Benefit: No listicles, no high level fluff pieces Extensive user research so all content is highly targeted at your ideal customers Benefit: Qualified traffic instead of un-targeted traffic Exhaustive, […]
- Scaling a Blog: How I Grew Blog Traffic from 0-35,000 Monthly Uniques in 6 Months A recording of my fireside chat at the Google Launchpad Space with Autopilot's Josh Fechter.
- The Simple Promotion Strategies We Used to Help This Company Get 67% More Traffic to 1 Post in 2 Weeks This is the final post of our live challenge – where we picked one B2B company from our list, created and promoted a piece of content for them. The goal of the challenge was to drive more traffic in a 30 day period to this post than they receive on average in a month. In […]
- How to Create Industry Specific Content Without Subject Matter Expertise This piece is Part 2 of our live challenge – The challenge is to create one blog post for a B2B company on our email list and promote it for them. The goal being to drive more traffic to this blog post in a 30-day period than they get on average to their other existing blog […]
