- The Best Way to Come up with New Marketing Ideas: Ask Your Customers The best way to come up with new marketing ideas is by talking with your customers and getting insights directly from them. In the last post, I shared how we interpreted our user research to better understand our customers. In this post, I’m going to share how to turn the insights from our customers into actionable marketing ideas. This […]
- How We Used a Simple Survey to Crack the Code on Our Customers After working with dozens of companies over the last 2 years, we’ve found that almost all of the companies we’ve worked with didn’t have a clear understanding of their customer before conducting customer research. For example… One company thought they were targeting startups and enterprise companies, and after conducting user research, they realized that startups were […]
- The Specificity Strategy: How to Turn Generic Posts Into Stand Out Content I’ve been hearing many people complain lately, saying things like: “Content marketing has become too hard.” “It’s impossible to compete with all of the other blogs writing about the exact same thing.” But the hard truth is: Content marketing hasn’t become harder. Readers have just become smarter. Our audiences don’t want to read the same, […]
- Why Marketing and Sales Don’t Get Along – a Marketer’s Perspective At most organizations, sales and marketing teams don’t get along. It’s a constant battle of playing the blame game. Common things Salespeople say: “I can’t hit my numbers because marketing didn’t drive us enough leads” “The inbound lead quality is horrible. I’m wasting my time calling prospects that aren’t even remotely interested in what we […]
- How to Land Your Dream Marketing Job (With Examples) Trying to get a marketing job is tough these days. You spend hours of your time crafting a cover letter, tweaking your resume to match what the company is looking for, and send it in, only to hear crickets… No one responds. Or even worse, you immediately get that dreaded email back from the company saying: […]
- Blog Engagement: How to Get Abnormally High Comments, Shares, and Clicks (And How This All Adds Up To Sales) We’ve talked a lot about strategies for businesses to get leads and sales from content marketing — in particular, from blog traffic. But there’s a foundation under all of our strategies we haven’t yet discussed… Engagement. For example, to convert blog traffic into direct leads for enterprise sales teams, to get more sales of a subscription product […]
- Why We Sacrificed Our Goal for the Business – A Lesson on Pivoting After 5 months of nearly 100% month over month traffic growth, we had our first down month in April. For those that haven’t been following Grow and Convert over the last 6 months, Devesh and I embarked on a journey to grow this site from a brand new domain to 40,000 unique monthly visitors in […]
- The Huge Content Marketing Opportunity That Airbnb Is Missing Out On I’m a content marketer, I’ve spent the last 3 months traveling, and I love using Airbnb when I travel. But I have to admit… I have a problem with Airbnb. You see, to my surprise, when I went to the Airbnb blog recently, I saw the typical self-serving brand related content that most companies put […]
- How We Used Our Content Growth Model To Boost Blog Traffic By 95% in One Month At the beginning of March we built a growth model for traffic to this site. The point of the growth model was to turn traffic estimations from a hopes and dreams model, to a predictable calculation. To do this, we built a bottoms up growth model. That means, instead of a top-down model that says “we got […]
- Content Promotion: How We Grew from 0 to 32,977 Users in 5 Months With Zero Paid Traffic It sucks spending hours, and hours, writing a quality piece of content, only to publish it and not get any readers.
