- Grow and Convert Course Case Study: How I Grew ADA Compliance Pros Inbound Leads in 4 Months Note from Devesh: This is a case study from Lashay Lewis — who is in our course and community — about how she applied the strategies taught in our course to generate leads for her client with content. In 2021, I had the opportunity to work with ADA Compliance Pros (ADACP) — a company that […]
- Bad Marketers Have Shiny Object Syndrome I’ve noticed something funny about marketers. Most of them have what I like to call “shiny object syndrome.” They get an idea, test it, and before they’ve given it enough time to work, they hear of another idea, and decide to test that instead. The cycle repeats. Instead of ending up with marketing channels that […]
- Is SEO Worth It? An In-Depth Breakdown of the Costs and Benefits Search engine optimization (SEO) is a uniquely valuable channel for many businesses because it offers two key benefits that many other marketing channels lack: 1. The results are evergreen. When SEO is done well, once you rank for keywords that bring in traffic, leads, and customers, they continue generating this “free” organic traffic and leads […]
- How to Choose an SEO Agency That Actually Drives Growth Over the last 10+ years running our content-focused SEO agency, we’ve worked with dozens of brands including SaaS, B2B, and B2C. From these experiences, as well as countless conversations with other businesses about their experiences working with SEO agencies, we’ve developed a deep understanding of: The more we learn from clients and leads about the […]
- How to Create a Content Marketing Strategy: A 5-Step Guide After 5+ years of running our agency and writing in-depth articles about the nuanced details of content marketing (content writing, SEO, content promotion, content attribution, measuring ROI, etc.), we’ve decided to take a step back and discuss content marketing strategy at a high level for people and companies who are just dipping their toes into […]
- Why We’re Repositioning G&C as an SEO Agency From the very first day Benji and I founded Grow and Convert (G&C), we have associated the entire brand with the term “content marketing.” We initially started G&C as a content marketing educational site. We tried — and failed — to sell corporate content marketing training, which led us to eventually launch the content marketing […]
- Our Hands-on Approach to Paid Search Management We discuss how we use our Pain Point SEO strategy, among other things, to fix common mistakes in paid search advertising.
- SaaS SEO: How to Build a Growth-Focused Search Strategy Over the last 10+ years running our SEO and content marketing agency, working with dozens of SaaS companies and having countless conversations with them about their past experiences doing SEO, we’ve found that most SaaS SEO strategies, whether in-house or through an agency, focus heavily on traffic and rankings for keywords with high search volume, […]
- 6 Step SEO Content Strategy (Examples & Common Mistakes) In this guide, we cover our step
- Best SaaS Content Marketing Agencies in 2026 (& How to Evaluate Them) We’ve been running our content marketing agency, Grow and Convert, for over 10 years now. In that time, we’ve worked with dozens of SaaS clients, both startups and enterprises, and talked to countless more. From our work and these conversations, we now have a good sense of what SaaS companies are looking for in content […]
