- A B2B Content Marketing Strategy Designed to Generate Leads & Sales Most B2B content marketing strategies don't drive actual ROI. This strategy fixes that.
- How to Do SaaS Content Writing That Gets Leads & Signups Learn why most SaaS content writing doesn't produce leads and how you can create content that does.
- Mini-Volume Keywords: Why Targeting Small Search Volumes Makes Sense This article was written by Matt Goolding, a content strategist with Grow and Convert since 2019. Over the past few years, we’ve published various posts that explain how we prioritize content topics and target keywords based on conversion intent, not search volume, including: Our guide to pain point SEO, which explains our approach to coming […]
- Underdog SEO: How to Beat Your Competition at Search There are many companies that wrongly assume that: If competitors with a huge marketing budget already rank for many keywords in their space, they have no shot in organic search. There are a few reasons why they have this defeatist view of SEO: They assume that bigger budgets mean better results They assume it’s nearly […]
- B2C Content Marketing: How to Drive Sales with Content The typical approach to B2C content marketing produces lackluster content, focuses exclusively on traffic and doesn't drive sales. Here's how to fix it.
- Scaling Content: Expanding from Bottom of Funnel Content to Top of Funnel (Geekbot Case Study) We share how we scaled blog conversions by focusing on bottom of funnel content first, then moving up the funnel (for our client Geekbot).
- Companies Want Thought Leadership Content, But Can’t Produce It. Here’s Why. We’ve noticed a trend on Twitter and in some of our lead forms that a lot of companies are wanting to produce “thought leadership content.” What is that? Everyone throws that term around but what does it actually mean? We think what most people mean is simply: content that stands out and sets them apart from […]
- Best B2B Content Marketing Courses: Our Detailed Analysis In our experience, if you’re searching for a B2B content marketing course, there are three key questions you should be asking: 1. Is there ample evidence that shows the course creators have direct experience doing B2B content marketing (or is the course all theory)? Not all content marketing is the same, and content marketing for B2B companies […]
- Landing Pages vs. Blog Posts: What’s better for ranking and conversion? The topic of whether you should create a landing page or a blog post to go after SEO keywords has come up a lot over the last 4 years of running our agency. Typically, it comes up when we’re discussing going after a bottom-of-funnel SEO keyword with a blog post. For example, a software category keyword […]
- How to Create a SaaS Content Strategy That Drives Product Signups Most SaaS content strategies focus on top of funnel topics and generating what we call “content conversions” (e.g. email signups, ebook downloads, white paper downloads, etc.), which, notably, is not the same as a product conversion (trial start, demo request, etc.). This is true of strategies used by in-house content marketers as well as agencies […]
