- Growing a Digital Marketing Agency: How KlientBoost Scaled from $0 to $1m in 12 Months In early 2015, Johnathan Dane left his first PPC company in Utah and moved back to his hometown in Southern California. What was the first thing he did when he got back? He started another PPC company and he called it KlientBoost. He started with no clients, no office, and a one-person team. Armed with some savings from […]
- Use Google Docs and WordPress? This Tool Will Save You. Looking for a simple way to import blog posts from Google Docs to WordPress? Last year, I accepted my first guest blog post on my site and spent hours trying to format the post in WordPress. Getting images out of Google Docs was a huge pain and reformatting the entire blog post in WordPress took hours […]
- “Mirage Content” Is the Reason Your Company Blog Isn’t Generating Leads How many times have you clicked into an article expecting to read something great - only to be disappointed by how bland, re-hashed, and unoriginal the content is?
- How to Write Great Blog Introductions (And Why Most Are Bad) Here is a blog introduction example from a post on finding a sales CRM (#1): And then, here’s another introduction from a blog post on the same topic (#2): I’m going to ask you which you prefer, but just hang on a second. Because I don’t really care which intro you prefer, the two introductions above […]
- Using Google Analytics Goals to Measure Lead Generation from Content Like we’ve said before CAC is the most important metric in marketing. Marketing’s goal in most organizations is to acquire leads affordably. We even built a simple spreadsheet model to help you do that (in the article linked above). But a critical problem we’ve noticed from building content strategies for companies is that most aren’t even […]
- How to Conduct Customer Interviews (Even When You Don’t Have Customers) Devesh here – this is a guest post by Thomas Carney (bio at the end). We think it’s super useful. He covers the following aspects of conducting customer interviews by telling stories and using examples from his own experience: A nice story of an unexpected insight he gleaned from a conversation with a customer His […]
- The Customer Acquisition Cost (CAC) of Content Marketing One of the biggest issues we hear from marketers and founders is this: "We have no idea what our return on content marketing spend is..." If this is you, don't feel bad, it's incredibly common...
- How Examine.com Founder Sol Orwell Built a 7-Figure Business off of Reddit It’s not everyday that you meet someone who has built an entire business off the back of a community like reddit…and a 7-figure one at that. I got the chance to interview Sol Orwell (he legally changed his name), Founder of Examine.com, about the story behind his company. Sol walked us through the intricate details […]
- Using On-Site Customer Feedback Surveys to Get Inside Your Customer’s Mind at the Point of Purchase Recently, we’ve been sharing a lot about how using customer feedback can transform marketing for a business. We’ve previously talked about long form customer feedback surveys that you send to your existing customers to get a deep understanding of their pain points. Here are two examples, from companies we’ve worked with recently, of how customer feedback […]
- Lead Nurturing vs. Direct Conversions: Which is better for content marketing? We’ve noticed that companies that are investing in content marketing often have this important internal debate regarding converting blog readers: What brings higher ROI for companies, nurturing leads through an email list or going for direct conversions? Let me explain. Some people think it’s more effective to ask readers to join an email list first, […]
