- Landing Pages vs. Blog Posts: What’s better for ranking and conversion? The topic of whether you should create a landing page or a blog post to go after SEO keywords has come up a lot over the last 4 years of running our agency. Typically, it comes up when we’re discussing going after a bottom-of-funnel SEO keyword with a blog post. For example, a software category keyword […]
- How to Create a SaaS Content Strategy That Drives Product Signups Most SaaS content strategies focus on top of funnel topics and generating what we call “content conversions” (e.g. email signups, ebook downloads, white paper downloads, etc.), which, notably, is not the same as a product conversion (trial start, demo request, etc.). This is true of strategies used by in-house content marketers as well as agencies and other third […]
- Most Companies Measure Content Marketing ROI Incorrectly. Here’s Why (and How to Fix It). Whether you’re doing content marketing in-house or as an outside consultant, you’re inevitably going to have executives (or whoever’s in charge) ask you, “What’s our ROI from content?” Or, if you’re just beginning your content marketing efforts, “What can we expect our ROI from content to be?” Over the last 5 years of doing content […]
- Content Marketing Attribution: How to Measure Content Performance Most blog readers don't convert on their first visit, so we've utilized GA in specific ways to measure lead generation and conversion rates from content.
- SEO Content Writing: A 5-Step Process You Can Follow A lot of companies and marketers we talk to ask us how to hire writers or improve their “SEO writing” or content writing. Many of them aren’t in a position to work with us as an agency client, so they’re trying to improve their writing processes themselves. While we’ve written a lot about hiring writers (albeit […]
- Scaling SEO traffic from 920 to 14,577 Sessions in 6 months: Circuit Case Study Over the last year, we’ve worked with some companies that have younger domains, and we’ve come up against some challenges that we hadn’t had before with previous clients. Specifically: It’s taken longer to get blog posts ranking anywhere on the first 10 pages of Google (we normally see rankings within the first few months) As […]
- Why Fully Outsourcing Blog Writing to Freelance Writers is Flawed In our sales calls with many companies and on Twitter, we’ve heard a common complaint that it’s hard to find high quality blog writers. I have been trying to hire a content person for months now. 100s of applicants. All suck. People have portfolios with lame ass mediocre articles. Is it that the average writer just […]
- Grow and Convert Course Review: How I Grew Keeper Tax’s Pageviews By 400% In 3.5 Months Note from Devesh: Brandon is a member of our content marketing course (and community). He applied the process we teach to one of his clients, showed up to our monthly Live Q&As, shared his plans, got our feedback, applied it, and got amazing results. So we asked him to write about them in this post. Enjoy and […]
- Bottom-up Content Strategy: Why You Should Focus on Bottom of the Funnel First If you're a SaaS company looking to drive signups from content marketing, here's why you should focus on bottom of the funnel first.
- B2C Content Marketing Example: How We Grew Cognitive FX to 70,000 Pageviews in 14 Months (Updated) When Cognitive FX (a concussion treatment center based in Provo, Utah) reached out to us in early 2019 to do their content marketing, we were unsure if we’d be able to help them. There were a number of reasons why we thought that they might not be a good fit for us or our process: They […]
