- How to Research Competitor Keywords (And Find Hidden Gems) Researching competitor keywords is a go-to SEO strategy — but finding the most valuable keywords to target is the key to seeing success here. Learn more.
- AI Content And Why Originality Will Be More Important Than Ever There have been a lot of predictions around how AI is going to change the world of SEO and content marketing with no focus on the quality of content produced.
- Conversion Content: How to Create Content That Actually Converts Most articles about conversion content focus on “window dressing.” This post explains what actually converts.
- Deviant Keywords: The ‘Unusual’ Way to Drive SEO Conversions Deviant keywords are keywords that seem unusual, and may at first seem unacceptable to use in your SEO and content marketing strategy.
- SaaS Keyword Research: Choosing Keywords That Drive Leads In this guide, we go over our strategy for finding keywords that drive leads (not just traffic) and four common pitfalls.
- How to Hire an SEO: Agencies vs. Freelancers vs. In-House Learn how to hire an SEO beyond the surface-level advice that most articles discuss.
- How to Use Jobs-to-Be-Done (JTBD) Keywords in Your SEO Content Strategy We deep-dive into the different types of jobs-to-be-done keywords, providing several examples that you can implement in your own content strategy.
- Applying Pain Point SEO to All-In-One SaaS Products A detailed look at how we grew demo requests to 150+/month for an all-in-one SaaS product.
- Grow and Convert Course Case Study: How I Grew ADA Compliance Pros Inbound Leads in 4 Months Note from Devesh: This is a case study from Lashay Lewis — who is in our course and community — about how she applied the strategies taught in our course to generate leads for her client with content. In 2021, I had the opportunity to work with ADA Compliance Pros (ADACP) — a company that […]
- Bad Marketers Have Shiny Object Syndrome I’ve noticed something funny about marketers. Most of them have what I like to call “shiny object syndrome.” They get an idea, test it, and before they’ve given it enough time to work, they hear of another idea, and decide to test that instead. The cycle repeats. Instead of ending up with marketing channels that […]
