- How to Create a Content Marketing Strategy: A 5-Step Guide After 5+ years of running our agency and writing in-depth articles about the nuanced details of content marketing (content writing, SEO, content promotion, content attribution, measuring ROI, etc.), we’ve decided to take a step back and discuss content marketing strategy at a high level for people and companies who are just dipping their toes into […]
- SEO Keyword Strategy: How to Prioritize Based on Buying Intent to Drive More Conversions For the vast majority of businesses, the goal of doing search engine optimization (SEO) — which we define as the process of optimizing pages on your website to rank for valuable keywords — is to generate meaningful increases in revenue. And in our experience doing SEO for dozens of companies over the last 5 years, […]
- SaaS SEO Strategy: A 5 Step Process to Drive Signups and Traffic We define SaaS SEO strategy as the process of selecting keywords that indicate people are looking for (or need) your product, and then creating content (or optimizing existing website content) to rank for those keywords. Over the past 5 years running our agency, we’ve helped to create and implement SEO strategies for dozens of SaaS […]
- How to Create a Successful SEO Content Strategy: 2 Factors That Are Often Overlooked In our experience, a good SEO content strategy includes (1) deciding what keywords you will target and (2) developing a content plan to rank for those keywords. But over the last 5 years of running our agency, we’ve learned that most companies make a critical mistake with each of those two parts above (keywords and content), […]
- A B2B Content Marketing Strategy Designed to Generate Leads & Sales Over the past five years running our agency, we’ve noticed several key flaws with the way most B2B businesses approach content marketing. Namely: They focus content efforts on “top of funnel” topics (i.e. topics that aren’t directly related to the product or service they sell). They write beginner level content for their advanced B2B audiences. […]
- SaaS Content Writing: How to Write Content That Gets Leads & Signups In the past 5 years running our agency, we’ve worked with dozens of SaaS businesses and produced hundreds of pieces of SaaS content for our clients. And through these experiences, we’ve become intimately familiar with: How to write SaaS content that actually drives business results (i.e. actual leads and product signups from readers). The mistakes in […]
- B2C Content Marketing: How to Drive Sales with Content In 2020, we wrote a detailed case study on how we grew a B2C blog to 70,000 pageviews in 14 months. In that post, we discussed the content strategy we used—along with data on the rankings, leads, and traffic results we achieved for them. In contrast to that article—which told the story of our content strategy […]
- Landing Pages vs. Blog Posts: What’s better for ranking and conversion? The topic of whether you should create a landing page or a blog post to go after SEO keywords has come up a lot over the last 4 years of running our agency. Typically, it comes up when we’re discussing going after a bottom-of-funnel SEO keyword with a blog post. For example, a software category keyword […]
- How to Create a SaaS Content Strategy That Drives Product Signups Most SaaS content strategies focus on top of funnel topics and generating what we call “content conversions” (e.g. email signups, ebook downloads, white paper downloads, etc.), which, notably, is not the same as a product conversion (trial start, demo request, etc.). This is true of strategies used by in-house content marketers as well as agencies and other third […]
- Most Companies Measure Content Marketing ROI Incorrectly. Here’s Why (and How to Fix It). Whether you’re doing content marketing in-house or as an outside consultant, you’re inevitably going to have executives (or whoever’s in charge) ask you, “What’s our ROI from content?” Or, if you’re just beginning your content marketing efforts, “What can we expect our ROI from content to be?” Over the last 5 years of doing content […]
