- SEO Keyword Strategy: How to Prioritize Based on Buying Intent to Drive More Conversions For the vast majority of businesses, the goal of doing search engine optimization (SEO) — which we define as the process of optimizing pages on your website to rank for valuable keywords — is to generate meaningful increases in revenue. And in our experience doing SEO for dozens of companies over the last 5 years, […]
- SaaS SEO: What It Is & an SEO Strategy to Drive Leads When SEO is done well, organic search can become a valuable and profitable marketing channel for a SaaS business, driving meaningful increases in trials, demos, and product signups. However, over the last 6+ years running our SEO and content marketing agency, working with dozens of SaaS clients and having countless conversations with them about their […]
- 6 Step SEO Content Strategy (Examples & Common Mistakes) In this guide, we cover our step
- A B2B Content Marketing Strategy Designed to Generate Leads & Sales Most B2B content marketing strategies don't drive actual ROI. This strategy fixes that.
- SaaS Content Writing: How to Write Content That Gets Leads & Signups Learn why most SaaS content writing doesn't produce leads and how you can create content that does.
- B2C Content Marketing: How to Drive Sales with Content The typical approach to B2C content marketing produces lackluster content, focuses exclusively on traffic and doesn't drive sales. Here's how to fix it.
- Landing Pages vs. Blog Posts: What’s better for ranking and conversion? The topic of whether you should create a landing page or a blog post to go after SEO keywords has come up a lot over the last 4 years of running our agency. Typically, it comes up when we’re discussing going after a bottom-of-funnel SEO keyword with a blog post. For example, a software category keyword […]
- How to Create a SaaS Content Strategy That Drives Product Signups Most SaaS content strategies focus on top of funnel topics and generating what we call “content conversions” (e.g. email signups, ebook downloads, white paper downloads, etc.), which, notably, is not the same as a product conversion (trial start, demo request, etc.). This is true of strategies used by in-house content marketers as well as agencies and other third […]
- Most Companies Measure Content Marketing ROI Incorrectly. Here’s Why (and How to Fix It). Whether you’re doing content marketing in-house or as an outside consultant, you’re inevitably going to have executives (or whoever’s in charge) ask you, “What’s our ROI from content?” Or, if you’re just beginning your content marketing efforts, “What can we expect our ROI from content to be?” Over the last 5 years of doing content […]
- SEO Content Writing: A 5-Step Process You Can Follow A lot of companies and marketers we talk to ask us how to hire writers or improve their “SEO writing” or content writing. Many of them aren’t in a position to work with us as an agency client, so they’re trying to improve their writing processes themselves. While we’ve written a lot about hiring writers (albeit […]
