- Why We’re Adding Paid Search Management to Grow and Convert’s Services In the 7 years since starting Grow and Convert, we’ve made one thing extremely clear: search intent matters. We coined the term “Pain Point SEO” with the intention of proving — via many case studies — that a keyword strategy which focuses on high-intent keywords produces more leads than a traffic-focused keyword strategy. But an […]
- SaaS SEO: What It Is & an SEO Strategy to Drive Leads When SEO is done well, organic search can become a valuable and profitable marketing channel for a SaaS business, driving meaningful increases in trials, demos, and product signups. However, over the last 6+ years running our SEO and content marketing agency, working with dozens of SaaS clients and having countless conversations with them about their […]
- How to Create a Successful SEO Content Strategy: 2 Factors That Are Often Overlooked In our experience, a good SEO content strategy includes (1) deciding what keywords you will target and (2) developing a content plan to rank for those keywords. But over the last 5 years of running our agency, we’ve learned that most companies make a critical mistake with each of those two parts above (keywords and content), […]
- SaaS SEO Agencies: How Many Leads Do They Actually Drive? A majority of SaaS SEO agencies don’t drive many leads. Learn why and how we fix this.
- How to Evaluate the Best SaaS Content Marketing Agencies in 2023 We’ve been running our content marketing agency, Grow and Convert, for over 5 years now. In that time, we’ve worked with dozens of SaaS clients and talked to countless more. From these conversations, we now have a good sense of what SaaS companies are looking for in content marketing agencies, what they’re disappointed by in […]
- How to Do B2B Content Marketing without Domain Expertise (Rainforest QA Case Study) In our sales meetings with prospective clients, we frequently face one recurring objection from people that operate in extremely specialized or technical niches. They’re already bought into our whole approach to content marketing (ranking for bottom of the funnel pain point-related terms, getting the right customer-content fit, recognizing the value of mini-volume keywords, etc.), but […]
- How to Create a Keyword Strategy for a New, Innovative Product We’ve talked in many of our past articles about the core of our content marketing philosophy: Target bottom of the funnel keywords — the terms people who are actively shopping for your product are already Googling — because those lead to more demos, trials, and form submissions than your typical top of the funnel, “awareness” […]
- The Best B2B Content Marketing Agencies in 2023: What Separates Them? Prior to starting Grow and Convert, the number one issue we noticed about B2B content marketing was that when you sat down to measure leads generated from content, the number of leads attributable to content was minimal to none. This was true of both content produced by in-house teams and content produced by outside agencies. Over the […]
- A B2B Content Marketing Strategy Designed to Generate Leads & Sales Over the past five years running our agency, we’ve noticed several key flaws with the way most B2B businesses approach content marketing. Namely: They focus content efforts on “top of funnel” topics (i.e. topics that aren’t directly related to the product or service they sell). They write beginner level content for their advanced B2B audiences. […]
- SaaS Content Writing: How to Write Content That Gets Leads & Signups In the past 5 years running our agency, we’ve worked with dozens of SaaS businesses and produced hundreds of pieces of SaaS content for our clients. And through these experiences, we’ve become intimately familiar with: How to write SaaS content that actually drives business results (i.e. actual leads and product signups from readers). The mistakes in […]
