Companies We've Worked With

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Smartlook
Brandfolder
RainforestQA
Helpspot
Slumberland
ScribeMedia
Patreon
aura
Crazy Egg
Leadfeeder
Cancer Treatment Centers of America
Tapclicks
CognitiveFX
Armor
Pilot
Powered By Search
GrowthTools
Timetastic
ProductLed
Geekbot
User Interviews
ServiceTitan
Circuit
Persona Talent
Lawclerk
Weglot
ExplodingTopics
BuddyPunch
BumpBoxes
Handbid
Rocky Mountain Forest Products
Russel Marine
Inflow
Working not working
Avoma
Troops
Use Insider
StrataPT
Ntiva
Clearscope
Yelp
FastSpring
Ironplane ads
ReportGarden
Ispionage
StackerHQ
eWebinar
Amagi
Reduct.Video
latitude
WhatConverts
Accumula Labs
BigTinCan
Duradry
Resilio
Gmelius
Explainify
VocalVideo

What You Get With G&C's SaaS SEO Service

A conversion-focused SEO strategy built specifically for SaaS and B2B companies.

Pain Point SEO That Targets Keywords That Convert

Most agencies prioritize high-volume keywords that drive traffic, but no pipeline. We use our Pain Point SEO framework to start at the bottom of the funnel, targeting product category keywords, comparison terms, alternatives pages, and jobs-to-be-done phrases where searchers are actively evaluating solutions. Across our clients, these keywords convert at 4-5% or higher, compared to less than 1% for typical top-of-funnel content.

Content That Actually Differentiates Your Product

Generic content written by freelancers who Google for research won't convert sophisticated B2B buyers. We conduct interviews with your product managers, sales teams, and customer success experts to extract the positioning, differentiators, and technical details that set your product apart. Every article we produce demonstrates your specific product as the solution, with screenshots, feature walkthroughs, and competitive positioning that educated prospects trust.

Deep SERP Analysis

We don't just hand topics to writers and hope for the best. Before creating any content, we analyze top-ranking results to understand what format Google expects, which subtopics searchers need covered, where gaps exist we can exploit, and how difficult it will be to compete. This process ensures every piece is built to rank from day one, not retrofitted after it fails to perform.

Strategic Link Building That Compounds Over Time

Backlinks remain one of the strongest ranking factors, especially for competitive SaaS keywords. Our approach combines guest posting on relevant industry publications, digital PR to earn mentions from high-authority sites, and outreach to get your product included in existing listicles and resource pages. We prioritize link building efforts based on which content is already converting, so you're amplifying what's working rather than spreading efforts thin.

Technical SEO Foundation Without the Obsession

Technical SEO matters, but it shouldn't consume your budget. We ensure your fundamentals are set up properly, including a blog on a subfolder (not a subdomain), proper website architecture, proper canonical tags, XML sitemap configuration, JavaScript rendering handled correctly, and Core Web Vitals addressed. Once the foundation is solid, we focus your resources on what actually moves rankings for SaaS companies, which is quality content focused on keywords that generate pipeline and backlinks that improve authority.

SEO + GEO Strategy Using the Same Foundation

LLMs like ChatGPT and Perplexity search Google to recommend products. Our research shows that content ranking for bottom-of-funnel keywords on Google naturally gets cited by AI tools when users ask for product recommendations. We combine Pain Point SEO with our Prioritized GEO framework, so the same strategy that drives organic conversions also builds your visibility in AI searches.

Conversion Tracking That Focuses on Attributable Leads

We don't bury you in traffic reports and keyword ranking charts. We track which articles drive demo requests, which keywords convert to trials, and which content influences closed deals. You'll know exactly where to double down and how SEO contributes to revenue, not just awareness. This data also informs our ongoing strategy, ensuring we prioritize keywords and topics based on actual conversion performance.

Proven Results Across 100+ Clients Since 2016

Since 2016, we've helped 100+ SaaS companies generate first-page rankings for bottom of the funnel keywords that convert at 5-7%+. Our clients see measurable pipeline impact from content: demos booked, trials started, deals influenced. Unlike agencies still figuring out what works, we bring nearly a decade of conversion data and ranking results.

Why Clients Choose Grow and Convert

Real results from B2B and B2C brands using our SEO strategy to drive qualified leads and revenue.

It’s insanely difficult to find an agency that can deliver what they promise, but Grow & Convert does just that.

Lauren Locke-Paddon

VP Customer Success, Vocal Video

They are true thought leaders in the SEO and content marketing spaces.

Todd Parmley

COO, eWebinar

Grow and Convert's work directly increased the number of paid customers. They are tailored to our problem and have a solution that works.

Eric Czerwonka

Co-founder, Buddy Punch

Thanks to Grow and Convert's efforts, we saw an increase in terms of trial conversions and SEO rankings. I loved their unique approach to solving our problem, which really made them stand out.
Ian Landsman

Ian Landsman

Founder, HelpSpot

Work With Us










    Frequently Asked Questions

    Our SaaS SEO service is a complete, end-to-end engagement that includes keyword research, SERP analysis, content strategy, expert interviews, content creation, technical SEO audits, link building, and conversion tracking. Most SaaS companies looking to build organic growth as a channel benefit from a full SEO service.

    We start at the bottom of the funnel with keywords that indicate buying intent: product category searches, competitor comparisons, and alternatives queries. These keywords typically have lower search volume than top-of-funnel terms, but they convert at 5-7x higher rates. We also consider your current domain authority, competitive landscape, and which topics your team can speak to with genuine expertise. The goal is to generate conversions and improve your organic pipeline as quickly as possible, then expand to broader topics once the foundation is producing results.

    For rankings, expect 3-6 months to see articles reaching first-page positions, with faster results for less competitive keywords. For conversions, you may see qualified leads within the first month if articles rank quickly or if you promote them to your existing audience. SEO compounds over time, so articles that rank continue generating leads month after month without additional spend. We set up conversion tracking from day one so you can see exactly which content drives results as it gains traction.

    We work with SaaS companies at various stages, but SEO works best when you have product-market fit and a clear understanding of your ideal customer. If you're still iterating on your product or target audience, the keywords and positioning we build content around may quickly become outdated. Most of our clients have established products with existing customers and are looking to scale organic as a predictable growth channel alongside paid acquisition.

    Competitive markets are actually where our approach works best. When high-authority sites dominate broad category terms, we focus on more specific, long-tail keywords where you can win: industry-specific variations, feature-focused queries, and comparison terms against smaller competitors. We also invest more heavily in link building for competitive terms and prioritize content depth and expertise that generic blogs and articles can't match. Our goal with doing SaaS SEO is to find ranking opportunities where your specific positioning gives you an advantage.

    We start by auditing your existing content to identify what's working, what's close to ranking but needs improvement, and what's not serving any strategic purpose. Often, there are quick wins in optimizing existing articles that rank on page 2 or 3, updating outdated content with fresh information, and consolidating thin pieces that compete with each other. We'll build a strategy that works with your existing content assets while filling gaps in your keyword and topical authority coverage.