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Companies We've Worked With

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Smartlook
Brandfolder
RainforestQA
Helpspot
Slumberland
ScribeMedia
Patreon
aura
Crazy Egg
Leadfeeder
Cancer Treatment Centers of America
Tapclicks
CognitiveFX
Armor
Pilot
Powered By Search
GrowthTools
Timetastic
ProductLed
Geekbot
User Interviews
ServiceTitan
Circuit
Persona Talent
Lawclerk
Weglot
ExplodingTopics
BuddyPunch
BumpBoxes
Handbid
Rocky Mountain Forest Products
Russel Marine
Inflow
Working not working
Avoma
Troops
Use Insider
StrataPT
Ntiva
Clearscope
Yelp
FastSpring
Ironplane ads
ReportGarden
Ispionage
StackerHQ
eWebinar
Amagi
Reduct.Video
latitude
WhatConverts
Accumula Labs
BigTinCan
Duradry
Resilio
Gmelius
Explainify
VocalVideo
Wrike
Lastpass

What You Get With G&C's Citation Outreach Service

We run real searches in LLMs for the topics that matter to you (using our software Traqer.ai), identify which sites the LLMs are using as sources, and pursue the citation opportunities with those sites.

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Citation Source Mapping

We identify the domains and individual pages that ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews, and other AI search tools cite across your target queries. This gives us a clear picture of which third-party sources are influencing the answers your potential customers see.

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High-Intent Query Prioritization

We prioritize the AI searches most closely tied to buying decisions, including category searches, comparisons, alternatives, recommendations, and use cases. We focus on queries where better visibility has the strongest potential to influence consideration and demand.

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Competitor Citation Gap Analysis

We identify cited sources where competitors are already mentioned but your brand is missing. When a comparison article, recommendation list, or other frequently cited page includes competing products, we evaluate whether there is a relevant opportunity to get your brand included as well.

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Page-Level Citation Targeting

We target the specific pages influencing AI answers rather than treating every page on a cited domain equally. Our outreach focuses on the articles, buying guides, comparisons, and resources that are actually being surfaced for the queries we want to influence.

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Brand Mentions and Backlinks

Not every valuable citation opportunity needs to produce the same result. We pursue brand mentions when inclusion itself can strengthen your presence in AI-cited sources, and backlinks when there is an opportunity to capture traditional SEO value at the same time.

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Scalable Prospecting and Outreach

We use our own technology to analyze citation opportunities, qualify prospects, and run outreach at scale. This lets us support focused campaigns around a small set of important queries, as well as larger programs spanning multiple products, markets, competitors, and hundreds of prompts.

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End-to-End Placement Management

We manage the process from outreach through getting your brand added to the source. Our team handles pitches, follow-ups, publisher communication, negotiations, supporting content or information, edits, and verification once the placement goes live.

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AI Visibility Tracking

We track your target queries over time to measure whether your brand is appearing more frequently in AI-generated answers and how your visibility compares with competitors. We also monitor changes in the sources being cited so the outreach strategy can evolve as AI search results change.

Why Clients Choose Grow and Convert

A conversion-focused SEO and GEO team that's been trusted by SaaS, B2B, and service companies since 2016.

It’s insanely difficult to find an agency that can deliver what they promise, but Grow & Convert does just that.

Lauren Locke-Paddon

VP Customer Success, Vocal Video

They are true thought leaders in the SEO and content marketing spaces.

Todd Parmley

COO, eWebinar

Grow and Convert's work directly increased the number of paid customers. They are tailored to our problem and have a solution that works.
Eric

Eric Czerwonka

Co-founder, Buddy Punch

Thanks to Grow and Convert's efforts, we saw an increase in terms of trial conversions and SEO rankings. I loved their unique approach to solving our problem, which really made them stand out.
Ian Landsman

Ian Landsman

Founder, HelpSpot

Work With Us










    Frequently Asked Questions

    AI citation outreach is the process of identifying the third-party websites and pages AI search tools use as sources, then pursuing opportunities to get your brand included in those sources. For example, if ChatGPT or Perplexity repeatedly cites a particular "best software" article when answering a query relevant to your business, we may reach out to the publisher to have your product considered for inclusion in that article.

    We focus on the AI search experiences most relevant to your target audience, including ChatGPT, Claude, Perplexity, Gemini, Google AI Overviews, and other platforms where users are increasingly researching products, services, and purchasing decisions. The exact platforms monitored can depend on your industry and the queries we are targeting.

    We analyze the sources appearing across your target AI search queries and identify the domains and individual pages being cited most frequently. We then look for opportunities where your brand is missing, competitors are already mentioned, or adding your company would improve the existing content. That gives us a prioritized outreach list based on actual AI citation data rather than a generic list of publications.

    Not necessarily. A backlink can provide traditional SEO value, and we pursue one when it makes sense. Our AI citation outreach focuses on getting your brand accurately mentioned in sources that influence AI-generated answers. Depending on the source and query, an unlinked brand mention can still be useful if it helps establish your company as a relevant option for the topic.

    Link building is primarily focused on acquiring backlinks that can improve the rankings and authority of specific pages. AI citation outreach starts with the sources AI tools are already citing and focuses on getting your brand included in those sources. A citation outreach placement can also produce a valuable backlink, and a strong backlink can support the organic visibility that influences AI search. We track the two objectives separately so we can pursue the best outcome for each opportunity.

    AI-generated answers change frequently and are influenced by many different sources and signals. What we can do is identify the sources that are already influencing those answers and systematically improve your presence within them. We then track the target queries over time to measure whether your brand visibility increases.

    We prioritize queries that are closely connected to your product, service, or category and where appearing in the answer could influence a buying decision. These often include best-of searches, comparisons, alternatives, category queries, use cases, and problem-based prompts. We can also analyze where competitors are already appearing to identify high-value queries where your brand currently has little or no visibility.

    The volume depends on how many relevant citation sources exist, the number of queries we are targeting, publisher responsiveness, and the strength of the available opportunities. We evaluate the citation opportunities first and recommend a level of outreach that makes sense for your goals and budget.

    Yes. We offer AI citation outreach as a standalone service for companies that want to improve their visibility across ChatGPT, Perplexity, Google AI Overviews, and other AI search experiences. It can also be combined with our SEO, content marketing, and SaaS link building services when traditional search and AI search visibility need to be addressed together.