Companies We've Worked With
FILTER Companies BY YOUR domain
What You Get With G&C's Healthcare Content Marketing Service
A human-driven content strategy and process built for accuracy, compliance, and conversion in the healthcare space.
Interview-Driven Content With Your Clinical Experts
Healthcare content requires accuracy that self-researched articles can't deliver. We conduct 60-90-minute recorded interviews with your physicians, clinicians, and product specialists to identify the clinical nuances, treatment differentiators, and patient insights that only insiders know. This process ensures every piece contains the medical accuracy and brand positioning that builds trust with patients and healthcare buyers.
Compliance-Ready Content Workflows
Healthcare content has regulatory requirements that don't exist in other industries. We build content workflows that account for HIPAA considerations, FDA implications for medical device and pharmaceutical companies, and the legal review processes your organization requires. Our process works with your compliance and legal teams, not around them.
Pain Point Keywords That Convert Visitors to Buyers
Most agencies chase high-volume keywords that might attract students and researchers, not patients. We use our Pain Point SEO framework to target the specific symptom queries, treatment comparisons, and condition-related searches that people actively seeking care use. These keywords consistently convert at 4-5% or higher, compared to less than 1% for awareness-stage content.
Thoughtful Selling for Healthcare Audiences
Healthcare content requires more care than SaaS or B2B. For patient-facing content, we write with consideration for readers who are often worried or in pain. For B2B healthcare content targeting hospitals, clinics, or medical professionals, we address the clinical, financial, and operational concerns of multiple stakeholders. In both cases, we balance education with selling in a way that builds credibility.
Content for Both B2C and B2B Healthcare
Whether you're a treatment clinic reaching patients, a medical device company selling to hospital systems, or a health tech platform targeting physicians, we adapt our approach to your audience. Patient acquisition content focuses on symptoms, conditions, and treatment options. B2B healthcare content addresses the personas and priorities of clinical decision-makers, administrators, and procurement teams.
Human Writers With Healthcare Experience
While many agencies rush to automate content with AI, healthcare content requires human judgment for clinical accuracy and compliance. Our writers conduct expert interviews, understand medical terminology, and know how to position complex treatments and products for both patient and professional audiences. AI may assist research, but the clinical insights and positioning come from experienced professionals working directly with your experts.
SEO + GEO Strategy for Healthcare Visibility
Patients increasingly start their healthcare research in AI tools like ChatGPT and Perplexity. Our research shows that content ranking for condition-related and treatment keywords on Google naturally gets cited when patients ask AI tools for recommendations. Your expert interviews and clinical details serve as the source material that AI uses to recommend your practice or product.
Conversion Tracking That Shows Patient Acquisition Impact
We don't bury you in traffic reports. We track which articles drive consultation requests, which keywords convert to appointments or demos, and which content influences patient decisions. You'll know exactly which content is generating patients or pipeline, and how healthcare content marketing contributes to growth.
Why Clients Choose Grow and Convert
Real results from B2B and B2C brands using our SEO agency to drive qualified leads and revenue.
It’s insanely difficult to find an agency that can deliver what they promise, but Grow & Convert does just that.
Lauren Locke-Paddon
VP Customer Success, Vocal Video
They are true thought leaders in the SEO and content marketing spaces.
Todd Parmley
COO, eWebinar
Grow and Convert's work directly increased the number of paid customers. They are tailored to our problem and have a solution that works.
Eric Czerwonka
Co-founder, Buddy Punch
Thanks to Grow and Convert's efforts, we saw an increase in terms of trial conversions and SEO rankings. I loved their unique approach to solving our problem, which really made them stand out.
Ian Landsman
Founder, HelpSpot
