Companies We've Worked With

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Smartlook
Brandfolder
RainforestQA
Helpspot
Slumberland
ScribeMedia
Patreon
aura
Crazy Egg
Leadfeeder
Cancer Treatment Centers of America
Tapclicks
CognitiveFX
Armor
Pilot
Powered By Search
GrowthTools
Timetastic
ProductLed
Geekbot
User Interviews
ServiceTitan
Circuit
Persona Talent
Lawclerk
Weglot
ExplodingTopics
BuddyPunch
BumpBoxes
Handbid
Rocky Mountain Forest Products
Russel Marine
Inflow
Working not working
Avoma
Troops
Use Insider
StrataPT
Ntiva
Clearscope
Yelp
FastSpring
Ironplane ads
ReportGarden
Ispionage
StackerHQ
eWebinar
Amagi
Reduct.Video
latitude
WhatConverts
Accumula Labs
BigTinCan
Duradry
Resilio
Gmelius
Explainify
VocalVideo

What You Get With G&C SaaS SEO Service

A process built for conversion, leads and pipeline.

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Bottom of the Funnel Keyword Strategy

Most SaaS SEO strategy focuses on high-volume keywords that drive traffic but not customers. We prioritize category keywords, comparison terms, and jobs-to-be-done queries where searchers have buying intent. Our clients' bottom-of-funnel content converts at 5-7% compared to 1-2% for typical top-of-funnel articles.

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Interview-Driven Content From Human Writers

We don't hand your topics to freelancers who Google for research or use AI to generate content at scale. We conduct 60-90 minute recorded interviews with your product managers, sales teams, and customer success experts to extract the unique differentiators and customer pain points that only insiders know. Our human writers then turn those interviews into content your competitors can't replicate.

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Complete End-to-End Execution, Not Just Recommendations

We handle the entire process from strategy to results: keyword research, SERP analysis, expert interviews, writing and optimization, publishing to your CMS, link building, and conversion tracking. You get finished, published articles that rank and convert, not deliverables that still require project management and execution.

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Content That Sells and Differentiates Your Product

We target keywords where people are actively looking for solutions like yours. Through expert interviews, we extract the specific details, workflows, and differentiators that matter to informed buyers. Every article includes product walkthroughs, feature explanations, and competitive positioning that gives readers a reason to choose your product or services.

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Technical SEO Fundamentals

We audit your site for the technical issues that undermine SaaS companies regardless of content quality. This includes blog hosted on subdomain instead of subfolder, JavaScript rendering problems, incorrect canonical tags, missing XML sitemaps, slow page speed, and poor Core Web Vitals. We get the fundamentals right upfront and monitor for issues on an ongoing basis, so technical problems never hold back your rankings.

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Link Building to High-Converting Pages

We prioritize link building to articles that have already proven they convert through paid promotion. Guest posting, digital PR, and listicle inclusion all support rankings, but we focus these efforts on content that will drive business results once it ranks.

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SEO + GEO Strategy Using the Same Foundation

LLMs like ChatGPT and Perplexity search Google when users ask for product recommendations. We developed our Prioritized GEO framework around ranking for bottom of funnel keywords that drive AI visibility. One strategy delivers organic traffic and conversions from Google and AI search recommendations, without chasing random AI tactics.

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Proven Results Across 100+ Clients Since 2016

Since 2016, we've helped SaaS companies generate first-page rankings for bottom of the funnel keywords that convert at 5-7%. We track which articles drive demos, which keywords convert to trials, and which content influences closed deals. Unlike agencies still figuring out what works, we bring nearly a decade of conversion data and ranking results.

Why Clients Choose Grow and Convert

Real results from B2B and B2C brands using our SEO agency to drive qualified leads and revenue.

It’s insanely difficult to find an agency that can deliver what they promise, but Grow & Convert does just that.

Lauren Locke-Paddon

VP Customer Success, Vocal Video

They are true thought leaders in the SEO and content marketing spaces.

Todd Parmley

COO, eWebinar

Grow and Convert's work directly increased the number of paid customers. They are tailored to our problem and have a solution that works.
Eric

Eric Czerwonka

Co-founder, Buddy Punch

Thanks to Grow and Convert's efforts, we saw an increase in terms of trial conversions and SEO rankings. I loved their unique approach to solving our problem, which really made them stand out.
Ian Landsman

Ian Landsman

Founder, HelpSpot

Work With Us










    Frequently Asked Questions

    Most agencies optimize for traffic and rankings on high-volume keywords. We optimize for conversions on high-intent keywords. This means we start at the bottom of the funnel with category keywords, comparison terms, and jobs-to-be-done queries where searchers are actively looking for solutions. We've found these keywords convert at 5-7x the rate of top-of-funnel content, and they're more resilient to AI-driven changes in search because people still need to click through to your site to sign up.

    For SEO rankings, expect 3-6 months to see articles reaching first-page positions, though we've seen faster results for less competitive keywords. For conversions, you may see qualified leads from articles within the first month if they rank quickly or if you promote them to your existing audience. We set up conversion tracking from day one so you can see exactly which articles drive results as they gain traction.

    Yes, though we're most effective for SaaS companies that have achieved product-market fit and have customers they can describe. Our interview process relies on extracting insights from your team or customers about real customer pain points, product differentiators, and use cases. If you're still figuring out who your customer is, content marketing may be premature.

    We work with SaaS companies at various stages, but SEO works best when you have product-market fit and a clear understanding of your ideal customer. If you're still iterating on your product or target audience, the keywords and positioning we build content around may quickly become outdated. Most of our clients have established products with existing customers and are looking to scale organic as a predictable growth channel alongside paid acquisition.

    While many agencies have replaced writers with automated AI content workflows, we've found that AI-generated content lacks the strategic thinking and authentic expertise that converts B2B buyers. Our human writers use AI to assist them to conduct and learn from expert interviews, craft original arguments, and understand how to position complex products persuasively. We use AI to assist our research process, but the insights, structure, and positioning come from experienced professionals.

    We don't use client writers for the content we produce. Our interview-based process works best with our own writers who are trained in this methodology. That said, if you have strong in-house writers who want to learn our process, we offer a content marketing course that teaches the full methodology.