- Category Keywords: How to Identify SEO Keywords Tied to Your Product Offering We define category keywords as search terms that indicate a searcher is actively looking for products or services in a specific category. For example “best accounting software” or “content marketing agencies”. Category keywords make up one of the three main buckets that we think of for high buying-intent, or “bottom of the funnel”, keywords. The […]
- How Many Keywords Should I Use for SEO? (+8 FAQs) Clients often ask how many keywords to target with a single page because: The conclusion we’ve come to (based on 7+ years of helping clients rank on the first page for high converting keywords) is that you should only target one keyword per page and not worry about the exact number of times you’re using […]
- SEO Keyword Strategy: How to Drive Traffic and Increase Leads An SEO keyword strategy is a long-term plan for finding, prioritizing, and targeting Google search terms. In this guide, we break it down into four parts, discuss different approaches marketers typically take, and why we think our process, Pain Point SEO, is the most effective for a large fraction of businesses using SEO to acquire […]
- How Long Does It Take to Rank on Google? Data from 40+ Clients & Strategies This post is a comprehensive, data driven analysis answering how long it takes for content marketing to work using real results from a variety of clients.
- Bottom of the Funnel Marketing Strategy: How to Get More Leads Learn the best channels to use for a bottom of the funnel marketing strategy, how we use them, and how to measure their success.
- How to Do SERP Analysis: Going Beyond the Basics In this guide, we go in-depth into how we do SERP analysis with specific examples.
- Disruption Stories: Engaging Narratives That Highlight Your Differentiators & Drive Qualified Leads We share our framework for crafting disruption stories that effectively convey your brand’s value propositions, generating leads and driving engagement.
- Long-Tail Keyword Strategy: What It Is, Pros, Cons, and More In this guide, we cover how to use a long-tail keyword strategy to increase conversion rates and overall leads.
- How to Increase Organic Leads (+ Why Increasing Traffic Isn’t the Same Thing) In this post, we share how to increase organic leads and back up our method with real data and examples.
- 11 of the Best B2B Content Marketing Agencies (How to Choose) Learn 4 key things that separate the best B2B content marketing agencies from the rest and compare 11 options.
