- Scaling a Digital Agency: The Tactics CPC Strategy Used to Grow During an Economic Downturn For most people, scaling a digital agency in the late 2000s was a fool’s errand. Due to the Great Recession, the economy had tanked and the future looked bleak. But for Nii Ahene and his partners, 2007 turned out to be a perfect time. Nii was in the midst of a promising new career with […]
- Positioning Case Study: How We Created a Premium Content Marketing Service Several months ago, we published an article titled “Positioning Is the Part of Product Market Fit You’re Likely Ignoring”. It was motivated by our feeling that our work was heavily dependent on clients getting their positioning right. We define positioning as the “market fit” part of “product-market fit”: If your positioning isn’t dialed in, it […]
- Everything you need to know about hiring a content marketer Here’s why hiring a content marketer is so hard: For content marketing to be effective for a company, a content marketer needs to get a lot of things right. They need to be able to produce articles on topics that will attract your target customer, they need to be able to drive the right traffic to […]
- Positioning Is the Part of “Product Market Fit” You’re Likely Ignoring This article is not about content marketing. It’s about a key learning we’ve acquired after years of doing marketing: If your positioning is wrong, your marketing will fail. …including content marketing. And if your marketing fails, you’ll fail in general, because you won’t have a repeatable, scalable acquisition channel. We’ve learned this lesson time and […]
- Conducting User Research to Grow A Business: Our Method and Questions I can almost guarantee that you don’t know your customer as well as you think you do. I’ve spent a lot of time talking with marketers and business owners recently. When I ask them if they know their customer, they typically say “of course we do, I mean we’re selling our products (or services), how could […]
- Reddit Hates Blatant Marketing: Here’s How You Can Still Get Thousands of Visitors from Reddit Reddit has a huge and active user base — which makes it ideal for Grow and Convert’s community content promotion technique. Yet… most marketers are afraid of Reddit. Despite its huge traffic potential, marketers stay away. They rationalize with excuses: “They’re going to roast me and I’ll get banned” “The traffic quality must suck” “Redditors aren’t […]
- Patrick Campbell Founder of ProfitWell Shares Why He Chose Scale over Lifestyle When Patrick Campbell started his business, ProfitWell, in 2014, he made an interesting decision. With their primary product Price Intelligently easily doing half a million dollars, he made the conscious decision to pay himself just $50,000 while living in Boston. If that sounds insane to you, just wait. When you’re starting a business, at some point you’ll […]
- What We Learned from Our First Course Launch and Why We’re Starting an Agency Instead This isn’t another online course success story. In fact, it’s quite the opposite. This post describes in detail why our course didn’t do as well (sales-wise) as we would’ve hoped. Marketing is about testing things – not everything will work, but what’s important is that you take a step back and learn from your mistakes. […]
- Tools Don’t Solve Problems. Strategy Does. Our society has an unhealthy obsession with tools. Whenever someone has a problem, they immediately try to find a tool to solve it. I’m tired of being asked the question: “what’s the best tool for _____?” For example, common questions I get asked: “What’s the best marketing stack for my company?” “What’s the best tool […]
- This Songwriter Accidentally Executed Influencer Marketing Perfectly and Got 40k Viewers Overnight Influencer marketing isn’t just for consumer brands. We believe that it’s one of the most effective content promotion techniques that B2B companies can use. I’ve used it in multiple companies (examples below) and we routinely advise companies we work with to use it as well. In this article, we’re going to learn how a little-known songwriter […]
