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Research
  • Is 3rd party data the biggest lever in GEO? Our data says no. Everyone says third-party content is the biggest lever in GEO. Get on listicles, get on Reddit, etc,. So we decided to research this… is that actually what’s most important? Turns out it’s not. 85% of what LLMs cite from IS third party content, but that’s NOT what determines whether a brand gets mentioned. So drawing […] Benji Hyam Last updated: September 30, 2026
  • LLMs Source Industry Sites 86% of the Time, Generic Sites like Reddit Just 16% [Data Study] Our research shows LLMs overwhelmingly cite industry-specific sources, not sites like Reddit or Wikipedia. See what actually drives AI visibility for brands. Jessica Lakritz Last updated: December 1, 2025
  • Most Profitable Companies: U.S. vs. Rest of the World, 2023 Our following research takes a deep dive into the financial landscapes of the Fortune 500 global companies list, unraveling the intricacies of their profitability. Benji Hyam Last updated: November 29, 2023
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