Many clients come to us because their content isn’t generating leads, sales, demo requests, or trials, even if it’s getting (tons of) traffic.
Clients have complained that they’re spending hours editing or rewriting content from freelancers or agencies. Their writers get value propositions wrong, or can’t handle technical topics. Fixing this requires a new process, one that’s interview-based not self-research based.
Client’s have told us they’ve worked with other agencies for years and still aren’t ranking for any of the keywords they want to target. This is usually not just a matter of backlinks. The content and keyword strategies themselves are broken.
Small marketing teams are often overcommitted and need to delegate content to an agency that doesn’t need to be micromanaged. We develop a strategy, write the content in your brand voice, publish, drive traffic to it and report on conversions.
We have a four-step process that helps us drive results for businesses we work with.
1.Content 2. Writing 3. Promotion
4. Conversions
Old Way
Chase high traffic keywords
Ask writers to self-research articles
No promotion.
Don’t track conversions.
Chase high converting topics
Interview your employees to inform articles
Paid ads and link building
Measure and report on conversions.
Chase high traffic keywords
Chase high converting topics
Ask writers to self-research articles
Interview your employees to inform articles
No promotion.
Paid ads and link building
Don’t track conversions.
Chase high converting topics
FILTER Companies BY YOUR domain
We recently launched a paid search service building on the expertise we’ve built in content and SEO. It uses similar principles of focusing on high-converting keywords instead of wasting ad budget on cheap clicks.
1.Keyword 2.Account 3. Automation
Old Way
Bid on broad, high-volume keywords to get low CPCs and high clicks.
Large # of keywords in each ad group, many ad groups in a single campaign, one-size-fits-all text. Visitors may see any combo of keyword, ad, page.
Hands-off. Let Google automate everything, resulting in missed opportunities, irrelevant queries, and wasted spend.
Carefully select keywords with high buying intent to maximize conversions per dollar spent.
Carefully curated structure using single keyword ad groups (SKAGs), that make each step in the user journey relevant to your customer’s query.
Hands on. Craft the perfect, human-curated journey for your ideal customer. Make active adjustments to campaigns.
Old
Way
Bid on broad, high-volume keywords to get low CPCs and high clicks.
Carefully select keywords with high buying intent to maximize conversions per dollar spent.
Old
Way
Large # of keywords in each ad group, many ad groups in a single campaign, one-size-fits-all text. Visitors may see any combo of keyword, ad, page.
Carefully curated structure using single keyword ad groups (SKAGs), that make each step in the user journey relevant to your customer’s query.
Old
Way
Hands-off. Let Google automate everything, resulting in missed opportunities, irrelevant queries, and wasted spend.
Hands on. Craft the perfect, human-curated journey for your ideal customer. Make active adjustments to campaigns.
I'm Interested In
Learn how to write and rank for top search terms
Fully remote team throughout the US and Europe
Flexible work loads (take on a little or take on a lot)
We’ve grown our entire company with our content marketing system — a set process we use for ourselves and our clients to drive traffic and attract leads, signups, and sales from content.
We teach this system in our complete step by step online course, available for a fraction of the cost of hiring.
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