Rank for Your Highest Value Keywords. Generate New Customers.
We're a content-focused SEO agency that identifies your highest value keywords and ranks for them with high-quality, unique pieces of content.
Learn About Our Agency
Companies We've Worked With
Introducing our foundational process
Pain Point SEO
We first published Pain Point SEO in 2018. In the blog post, we argued that the typical approach to content marketing — going after top of the funnel keywords, and producing introductory content like fluffy list posts and introductory guides — does not generate many leads from content. We then argued that companies were better off going after bottom of funnel keywords with really high buying intent, which generate a lot more leads, and then working their way from the bottom of the funnel, to the top of the funnel (the opposite approach that most businesses take).
We published real client data backing this up.
In the years since, we’ve seen Pain Point SEO grow in popularity. We’ve seen it mentioned in podcasts, articles, and all kinds of social posts. We’re excited to see the SEO/content marketing community embrace this more data-driven, lead-generation focused approach to content marketing.
If you’re new to Grow and Convert, reading our original article on Pain Point SEO is a great place to start:
Pain Point SEO: How to Produce SEO Content That Drives Conversions
Devesh and Benji
Founders, Grow and Convert
The Grow and Convert Process
We have a four-step process that helps us drive results for businesses we work with.
1. Customer Research
We discover who your best customers are and what their pain points are.
Customer-Content Fit: A Framework for Producing Content That Attracts Customers
Many companies write for the wrong audience without knowing it. We share our process for doing customer research to hone in on who to write for.
Read More2. Content Strategy
We take the learnings from the customer research and produce blog posts that strategically attract your best customers.
Pain-Point SEO: How to Produce SEO Content That Drives Conversions
The strategy we coined describing how to prioritize content ideas around high-intent keywords over high-volume keywords with the goal of driving conversions.
Read More
3. Content Promotion
We use a combination of paid advertising and SEO to drive both short term and long-term traffic to the articles.
Content Distribution Strategy: Why We're Doubling Down on Paid Promotion and SEO
We share how we distribute content using a combination of paid Facebook advertising and SEO (both on-page optimization and link building).
Read More4. Attributed Conversions
Unlike most agencies, we measure our success by how many conversions we bring in through our content.
Content Marketing Attribution: How to Measure Content Performance
Many companies write for the wrong audience without knowing it. We share our process for doing customer research to hone in on who to write for.
Read MoreGet our foundational articles once a day for a week in our 7 day free email course.
Case Studies
Scaling a Blog: How I Grew Blog Traffic from 0-35,000 Monthly Uniques in 6 Months
Deep Dive Video Series
We regularly record and publish "Grow and Convert Deep Dives" on our YouTube channel, where we do in-depth debate on a topic, screen share, and explain how we would solve various marketing problems. Check out some of our most popular videos below and subscribe if you want more.
Write For Us!
Join our team of driven marketers and writers
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Learn how to write and rank for top search terms
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Fully remote team throughout the US and Europe
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Flexible work loads (take on a little or take on a lot)
Our Course
Learn how to become a top 1% content marketer
We’ve grown our entire company with our content marketing system — a set process we use for ourselves and our clients to drive traffic and attract leads, signups, and sales from content.
We teach this system in our complete step by step online course, available for a fraction of the cost of hiring.
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