Rank for Your Highest Value Keywords.
Generate New Customers.

We're a content-focused SEO agency that identifies your highest value keywords
and ranks for them with high-quality, unique pieces of content.

Learn About Our Agency

Companies We've Worked With

Introducing our foundational process

Pain Point SEO

We first published Pain Point SEO in 2018. In the blog post, we argued that the typical approach to content marketing — going after top of the funnel keywords, and producing introductory content like fluffy list posts and introductory guides — does not generate many leads from content. We then argued that companies were better off going after bottom of funnel keywords with really high buying intent, which generate a lot more leads, and then working their way from the bottom of the funnel, to the top of the funnel (the opposite approach that most businesses take).

We published real client data backing this up.

In the years since, we’ve seen Pain Point SEO grow in popularity. We’ve seen it mentioned in podcasts, articles, and all kinds of social posts. We’re excited to see the SEO/content marketing community embrace this more data-driven, lead-generation focused approach to content marketing.

If you’re new to Grow and Convert, reading our original article on Pain Point SEO is a great place to start:

Pain Point SEO: How to Produce SEO Content That Drives Conversions

Devesh and Benji
Founders, Grow and Convert

The Grow and Convert Process

We have a four-step process that helps us drive results for businesses we work with.

1. Customer Research

We discover who your best customers are and what their pain points are.

Customer-Content Fit: A Framework for Producing Content That Attracts Customers

Many companies write for the wrong audience without knowing it. We share our process for doing customer research to hone in on who to write for.

2. Content Strategy

We take the learnings from the customer research and produce blog posts that strategically attract your best customers.

Pain-Point SEO: How to Produce SEO Content That Drives Conversions

The strategy we coined describing how to prioritize content ideas around high-intent keywords over high-volume keywords with the goal of driving conversions.

SaaS Content Marketing: Why You Should Focus on Bottom of the Funnel First to Drive Signups

3. Content Promotion

We use a combination of paid advertising and SEO to drive both short term and long-term traffic to the articles.

Content Distribution Strategy: Why We're Doubling Down on Paid Promotion and SEO

We share how we distribute content using a combination of paid Facebook advertising and SEO (both on-page optimization and link building).

4. Attributed Conversions

Unlike most agencies, we measure our success by how many conversions we bring in through our content.

Content Marketing Attribution: How to Measure Content Performance

Many companies write for the wrong audience without knowing it. We share our process for doing customer research to hone in on who to write for.

More Attributed Conversions Articles →

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Case Studies

Content Marketing Case Study: How We Scaled Leadfeeder’s Signups to Over 200/month

How Long Does It Take for Content Marketing to Work? A Case Study.

B2C Content Marketing Example: How We Grew Cognitive FX to 70,000 Pageviews in 14 Months

7 comments

Scaling a Blog: How I Grew Blog Traffic from 0-35,000 Monthly Uniques in 6 Months

A recording of my fireside chat at the Google Launchpad Space with Autopilot's Josh Fechter.

Deep Dive Video Series

We regularly record and publish "Grow and Convert Deep Dives" on our YouTube channel, where we do in-depth debate on a topic, screen share, and explain how we would solve various marketing problems. Check out some of our most popular videos below and subscribe if you want more.