- How SEO Will Change in a World of AI Search Recently, we’ve seen more leads coming from ChatGPT than any other source. In the past month alone, 71% of our new leads came through ChatGPT. Our clients are noticing the same shift — mentioning it in emails and bringing it up on our monthly calls. So the natural questions we’re asking are: There’s a strong […]
- How to Improve Your Content Writing Skills by Using an Interview Process (+ 6 Other Content Writing Tips) We cover a list of 7 content writing tips to help you improve your writing skills, from how to properly research a topic to how to edit your writing.
- Does Google SEO Affect LLM Optimization? We Analyzed 400+ Keywords to Find Out AI search engines like ChatGPT and Perplexity are starting to pull searchers away from Google. This shift has marketing teams and brands exploring a new SEO-like acquisition channel: getting mentioned by LLM (Large Language Model) chat tools. Some have even coined this emerging field LLMO, which stands for LLM Optimization. But while Google SEO has […]
- How Marketers Are Using AI for Writing [Survey] There’s a lot of debate about how AI can be used in writing. Is it the future, or is it ruining the internet with bad content? While the debate continues, we decided to gather data. We surveyed over 50 marketers, from freelance writers to C-suite executives, on how they’re using AI to produce marketing content […]
- How Writing for Humans (vs. Search Engines) Increased Blog Conversions by 66% to 900% Most people assume that ranking in positions #1–3 for a high-intent keyword automatically leads to conversions. In fact, we ourselves are responsible for a lot of that thinking since we published Pain Point SEO. Since then, we’ve been touting the massive conversion rate benefits of bottom-of-funnel, high-intent keywords. It’s true that high-intent keywords convert obscenely […]
- Category Keywords: How to Identify SEO Keywords Tied to Your Product Offering We define category keywords as search terms that indicate a searcher is actively looking for products or services in a specific category. For example “best accounting software” or “content marketing agencies”. Category keywords make up one of the three main buckets that we think of for high buying-intent, or “bottom of the funnel”, keywords. The […]
- How Many Keywords Should I Use for SEO? (+8 FAQs) Clients often ask how many keywords to target with a single page because: The conclusion we’ve come to (based on 7+ years of helping clients rank on the first page for high converting keywords) is that you should only target one keyword per page and not worry about the exact number of times you’re using […]
- SEO Keyword Strategy: How to Drive Traffic and Increase Leads An SEO keyword strategy is a long-term plan for finding, prioritizing, and targeting Google search terms. In this guide, we break it down into four parts, discuss different approaches marketers typically take, and why we think our process, Pain Point SEO, is the most effective for a large fraction of businesses using SEO to acquire […]
- How Long Does It Take to Rank on Google? Data from 40+ Clients & Strategies This post is a comprehensive, data driven analysis answering how long it takes for content marketing to work using real results from a variety of clients.
- Bottom of the Funnel Marketing Strategy: How to Get More Leads Learn the best channels to use for a bottom of the funnel marketing strategy, how we use them, and how to measure their success.
