- Building a Content Team: Hiring In-house vs. Outsourcing vs. Hiring Freelancers In part one of this series we’ll explore whether it's better to hire in-house writers, outsource your content marketing or build out a team of freelancers.
- Blog Traffic and List Building Update: November 2015 Let me be honest, when Benji first told me the goal should be 40,000 unique visitors a month in 6 months, I think I laughed out loud. I might’ve even thrown in a snarky comment for good measure: “Good luck.” Nonetheless, it’s fair to say that Benji has been more optimistic than me from the start. Don’t get me […]
- Our Content Strategy Unveiled: Our Plan to Grow to 40,000 Uniques in 6 months If you read our first post, the question that’s probably on your mind is: ‘How are they going to grow to 40,000 readers in 6 months with a blog about content marketing? There’s a million other blogs out there talking about the same exact thing.’ In this post we’ll talk about how we plan to differentiate […]
- Content marketing has become too trendy. Here’s what we plan to do about it. Content marketing has become the new buzzword for marketers. Lots of companies are spending a ton of MONEY on it, and lots of entrepreneurs are spending a lot of TIME on it. But the hard truth is that few are getting serious results from content marketing. The internet democratized content and allowed anyone who had something valuable to […]
