- Bottom-up Content Strategy: Why You Should Focus on Bottom of the Funnel First If you're a SaaS company looking to drive signups from content marketing, here's why you should focus on bottom of the funnel first.
- B2C Content Marketing Example: How We Grew Cognitive FX to 70,000 Pageviews in 14 Months (Updated) When Cognitive FX (a concussion treatment center based in Provo, Utah) reached out to us in early 2019 to do their content marketing, we were unsure if we’d be able to help them. There were a number of reasons why we thought that they might not be a good fit for us or our process: They […]
- Scaling a Digital Agency: The Tactics CPC Strategy Used to Grow During an Economic Downturn For most people, scaling a digital agency in the late 2000s was a fool’s errand. Due to the Great Recession, the economy had tanked and the future looked bleak. But for Nii Ahene and his partners, 2007 turned out to be a perfect time. Nii was in the midst of a promising new career with […]
- Content Marketing Case Study: How We Scaled Leadfeeder’s Signups to Over 200/month We share how shifting strategies from top of funnel stories to pain-point SEO helped Leadfeeder scale to over 220 trial signups/month.
- Does Content Marketing Make Sense for Early Stage Companies? Our Thoughts. We often get asked the question, “When doesn’t content marketing work for your clients?” Devesh and I have been thinking about this question a lot lately and having looked back through all of the clients that were challenging to work with (or didn’t lead to successful outcomes), the common theme is that they’re always early stage […]
- Content Distribution Strategy: Why We’re Doubling Down on Paid Promotion and SEO We share how we distribute content using a combination of paid Facebook advertising and SEO (both on-page optimization and link building).
- The Detail Principle for Writing Good Blog Posts Lately I’ve been evaluating tons of freelance writers, reading more portfolio pieces than I can count, editing a bunch of client pieces, and helping multiple new writers understand how to write a good blog post. This means I’ve been reading a lot of blog posts in the past few months. First, I read candidates portfolio pieces. Then […]
- How Long Does It Take for Content Marketing to Work? A Case Study. In this case study, we show you real data from our client engagements and cover how long it takes to see results from content marketing.
- Positioning Case Study: How We Created a Premium Content Marketing Service Several months ago, we published an article titled “Positioning Is the Part of Product Market Fit You’re Likely Ignoring”. It was motivated by our feeling that our work was heavily dependent on clients getting their positioning right. We define positioning as the “market fit” part of “product-market fit”: If your positioning isn’t dialed in, it […]
- Why Your Content Needs “Originality Nuggets” to Be Effective We think marketers have become too focused on length being the key factor to “great content”, which has produced too many long posts that have nothing original to say. How many “epic” 3000+ word blog posts have you read that haven’t really taught you anything new? For me, too many. So, in our opinion, length […]
