Note from Devesh: Brandon is a member of our content marketing course (and community). He applied the process we teach to one of his clients, showed up to our monthly Live Q&As, shared his plans, got our feedback, applied it, and got amazing results. So we asked him to write about them in this post. Enjoy and […]

If you’re a SaaS company looking to drive signups from content marketing, here’s why you should focus on bottom of the funnel first.

When Cognitive FX (a concussion treatment center based in Provo, Utah) reached out to us in early 2019 to do their content marketing, we were unsure if we’d be able to help them. There were a number of reasons why we thought that they might not be a good fit for us or our process: They […]

We share how shifting strategies from top of funnel stories to pain-point SEO helped Leadfeeder scale to over 220 trial signups/month.

We often get asked the question, “When doesn’t content marketing work for your clients?” Devesh and I have been thinking about this question a lot lately and having looked back through all of the clients that were challenging to work with (or didn’t lead to successful outcomes), the common theme is that they’re always early stage […]

We share how we distribute content using a combination of paid Facebook advertising and SEO (both on-page optimization and link building).

Lately I’ve been evaluating tons of freelance writers, reading more portfolio pieces than I can count, editing a bunch of client pieces, and helping multiple new writers understand how to write a good blog post. This means I’ve been reading a lot of blog posts in the past few months. First, I read candidates portfolio pieces. Then […]

In this case study, we show you real data from our client engagements and cover how long it takes to see results from content marketing.

We think marketers have become too focused on length being the key factor to “great content”, which has produced too many long posts that have nothing original to say. How many “epic” 3000+ word blog posts have you read that haven’t really taught you anything new? For me, too many. So, in our opinion, length […]

A couple months ago, Benji and I were having a conversation about SEO, content marketing, and turning it into ecommerce sales. I’d expressed some frustration that the organic traffic to one of our blogs, Cup & Leaf, wasn’t converting as well as I’d like it to. We’d done a good job building up our traffic, […]