8 out of 10 people read the headline. Only 2 out of 10 actually read the body copy. In other words, if you screw up your blog post headline, it’s almost like you didn’t even write that new blog post you’ve been working on for weeks because no one is going to be reading it. […]

Last month we had 7,614 unique visitors (users) on this site. In the next 30 days we want to get 20,000 users to our site. Not pageviews, not unique pageviews, not sessions…users. I know, it’s absurd. But we set a goal of hitting 40,000 users in a 30 day span in 6 months and we’re 3.5 […]

Going viral on Medium doesn’t happen just by luck. Here’s the exact process I used to get my first Medium post to go viral.

Our first guest post! Eugene and team reached out to us about their success with Slideshare and we didn’t believe their results until we saw the post ourselves. We thought it was an awesome example of scaling content marketing with a proven process and that’s why we wanted to share it with you. So without further ado… -Benji […]

The end goal in content marketing for almost everyone is to get sales. Period. But the challenge for most people isn’t selling something, it’s the step before that: driving traffic to your website. More specifically, the question you might be wondering is: How do I drive traffic to my website when a million other people out there […]

If you’re starting a company blog, or you’re looking to build out a team of freelancers for your blog, figuring out how much to pay writers can be a tricky task. If you pay your writers too little, you’ll end up with bad quality content and your writing team will most likely leave you for […]

How I grew organic traffic from 0–12,000 monthly organic visitors and brought in visitors that mapped to different stages in the sales funnel.

Finding good writers your blog is no easy feat. That is especially the case if you’re looking for writers with deep expertise in a specific area. Fortunately, through trial and error, I’ve figured out a process that works to find, evaluate, and hire writers for almost any type of content. That’s what I’m going to share […]

In part one of this series we’ll explore whether it’s better to hire in-house writers, outsource your content marketing or build out a team of freelancers.

If you read our first post, the question that’s probably on your mind is: ‘How are they going to grow to 40,000 readers in 6 months with a blog about content marketing? There’s a million other blogs out there talking about the same exact thing.’ In this post we’ll talk about how we plan to differentiate […]